Neopets, Inc. and Limited Too Partner to Launch Nationwide Exclusive Neopets Themed CD Case Promotion

Business Wire, Feb 10, 2005

NEW ALBANY, Ohio -- Online youth entertainment company Neopets, Inc. has partnered with specialty 'tween retailer Limited Too to offer a selection of exclusive Neopets themed CD/DVD cases at all 568 Limited Too stores beginning February 11. The plush-covered, padded CD cases, which hold 8 compact discs each, come in three different colors with images of popular Neopets characters - a Uni, a Gelert and an Aisha. The CD cases are a great value at only $2.90 with any purchase at any Limited Too store, while supplies last.

"Neopets is one of the most exciting companies we have had the pleasure of working with over the last few years," said Limited Too Executive VP of Merchandising, Design and Fashion, Paula Damaso, "and we are excited to strengthen our relationship with Neopets through this fun joint promotion."

In addition to the in-store promotion, Neopets is launching a Limited Too themed Immersive Advertising activity on the Neopets website. Site members can play the new Limited Too Mix 'n' Match game to earn the website's virtual currency - Neopoints(R). Neopets players can then use their Neopoints to "shop" for their virtual Neopets, which come in such fanciful species as Shoyrus, Kacheeks, and Kougras (just to name a few). Other site activities include trading virtual items with friends online, playing over 100 online games, writing for the online newspaper (The Neopian Times), and exploring the ever-expanding world of Neopia(R).

"Limited Too has been an outstanding partner since we began working together nearly 3 years ago," said Neopets' Chief Operating Officer, Lee Borth. "We are pleased to further extend our reach to the Limited Too customer through this promotion and to provide valuable national exposure of the Limited Too brand to our Neopets members."

About Neopets

The privately held Neopets, Inc. owns and operates Neopets.com, the world's leading online global youth community. The Neopets(R) website has registered more than 25 million members, and generates more than 7 billion page views per month worldwide. Neopets' Immersive Advertising is an innovative concept that integrates advertisers' products and services into the site's content in a highly interactive and engaging manner, and has been embraced by numerous Fortune-1000 companies targeting the youth market. Neopets is headquartered in Glendale, California.

About Limited Too

Limited Too is a leading specialty retailer of apparel and accessories for active, fashion-aware 'tween (ages 7 to 14) girls. The company currently operates 568 stores in 46 states and Puerto Rico, and has a select number of internationally franchised stores. Limited Too publishes a catalog coinciding with key 'tween shopping times throughout the year and conducts e-commerce on its Web site, http://www.limitedtoo.com. Limited Too is owned and operated by Ohio-based Too, Inc. (NYSE:TOO)