24/7 Real Media Expands into Japan to Capitalize on Vigorous Growth in Online Advertising and Strong Demand for Paid Search Services

Business Wire, Feb 14, 2005

TOKYO -- 24/7 Real Media, Inc. (Nasdaq: TFSM):

--Tokyo Office Expands Global Footprint and Establishes Point of Entry into Asia Pacific's Largest Online Advertising Market

24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced the opening of its Tokyo office. The new office will allow 24/7 Real Media to leverage the explosive growth in online advertising in Japan and strengthen its leading position in the search engine marketing (SEM) space. The Tokyo office significantly expands 24/7 Real Media's existing Asia Pacific presence and is a key milestone in the company's global growth strategy.

According to a recent report from PriceWaterhouseCoopers(1), Japan has the second highest number of Internet users after China, and the highest number of broadband Internet users in the Pacific Rim. It is also the second largest online advertising market globally, behind the United States, with revenues projected to increase more than 20 percent to $1.25 billion in 2005.

"Our expansion into the fast growing Japanese market presents significant future revenue growth opportunities for the company and greatly expands our footprint in the Asia-Pacific region," said David J. Moore, chairman and CEO of 24/7 Real Media. "With one of the largest online populations in all of Asia, the Japanese market is a growing focal point for many of our global marketing clients who are determined to reach this fast-paced, tech-savvy audience. We also look forward to introducing Japanese marketers to 24/7 Real Media's comprehensive suite of proven online advertising and paid search solutions."

24/7 Real Media will initially focus on the high-growth SEM business via 24/7 Search. Powered by its Decide DNA(TM) technology, the number one-ranked SEM platform that Jupiter Research recently deemed the "most advanced bid management technology(2)," 24/7 Search offers the only integrated platform for keyword bid management, search content feed management and organic search management. The company plans to offer other components within its Media and Technology offerings, including its 24/7 OnTarget(TM) behavioral marketing solution and its Open AdSystem(TM) ad serving and analytics platform.

Jae Woo Chung, president of 24/7 Real Media Asia, said, "24/7 Real Media needed a strong local presence to capitalize on the growth of online advertising and increased Internet use in Japan. With our industry leading technologies and global best practices, 24/7 Real Media will provide advertisers with the best solutions for maximizing ROI in the Japanese market."

In opening its Tokyo office, 24/7 Real Media leveraged its relationship with the Japan External Trade Organization (JETRO), an economic development organization that helps foreign-based businesses establish operations in Japan, which will provide advisory services and economic incentives to the company.

The new Tokyo office will be located at the JETRO Invest Japan Business Support Center, Room No.28; Ark Mori Building 7F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6006. Other 24/7 Real Media offices in Asia and the Pacific Rim include Seoul, Republic of Korea and Sydney, Australia. For more information, contact Jae Woo Chung at 03-3582-5643 or jaewoo.chung@247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 14, 2005. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.