Sears Chooses Omniture to Optimize Online Sales and Marketing; Retail Leader Gains Greater Insight into Conversion Rates for Marketing Campaigns

Business Wire, Feb 14, 2005

PALM DESERT, Calif. -- Omniture, the largest provider of on-demand web analytics, today announced at the eTail 2005 Conference that Sears, Roebuck and Co. (NYSE:S), the retail giant, has deployed Omniture SiteCatalyst(TM), the company's award-winning, online analytics solution. Sears is using SiteCatalyst to measure and better understand overall sales and marketing performance for sears.com, including products and lines purchased, sources of web traffic and conversion rates of shoppers to buyers. By measuring the effectiveness and conversion rates of online marketing campaigns, Sears can achieve an unprecedented level of insight about its products, its web marketing decisions and how customers ultimately respond to both. In addition, SiteCatalyst gives Sears the ability to compare sales performance for merchandise picked up at the store versus shipped via an online purchase.

Sears is a leading broadline retailer of home merchandise, apparel and automotive products and services, with 2004 revenue of $36.1 billion. The company serves families in the U.S. through Sears stores nationwide, catalogs and online at sears.com. Currently, Sears is using Omniture to collect web data and analyze it in conjunction with data from its physical stores.

"One of Sears' key initiatives in 2004 was to find a reporting platform for the online marketing channel that would deliver the information we need to better service our customers and better align our merchandising strategy," said Mark Sorkin, Manager of MultiChannel Analytics at Sears. "Using the critical performance data collected by Omniture, we are able to respond to the needs of our customers more quickly and effectively, while optimizing online marketing programs."

The SiteCatalyst data mart is fed directly by the sears.com web site as well as from other third-party outbound marketing partners. In this way, SiteCatalyst is able to display a unified view of real-time conversion rates and sales amongst online marketing channels.

"Sears is a long-standing retail leader and the standard by which many others in the retail space are measured," said Josh James, CEO and co-founder of Omniture. "Given this position, it is not surprising that they have embraced the power of Omniture's online analytics in guiding unified marketing measurement and optimization across both web and traditional brick-and-mortar channels."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, ASP based, online analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's Web site that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.