Authentica Delivers Next-Generation Enterprise Rights Management Platform

Business Wire, Feb 14, 2005

SAN FRANCISCO -- First to Combine Document and Email Protection in a Single Enterprise Solution

Delivers the Widest Range of Enterprise Integration Including Compliance/Archiving, Content Management and Mobile Email

Authentica, Inc., the leader in enterprise rights management (ERM) solutions, today introduced its next-generation Active Rights Management(TM) (ARM) platform, the industry's first integrated ERM solution that combines document and email protection in a single platform. Authentica's ARM delivers the broadest range of integration support, extending its benefits to enterprise compliance/archiving, content management and mobile email applications - a critical requirement for full-scale enterprise deployments.

Authentica's ARM platform goes beyond traditional security approaches to protect documents and email at rest, in transit and even after distribution to recipients. Organizations can systematically identify, audit and continuously control protected content as it flows into and out of an enterprise. Authentica(R) will be demonstrating its ARM platform at the RSA Conference, February 15-17, Moscone Center, Booth #1310.

"The concern over digital leakage has grown into an enterprise-wide issue and our customers have been asking us to extend our scalability and integration points," said John Bruce, CEO of Authentica. "The first generation of solutions consisted primarily of point products for departmental applications. With our ARM platform, we provide organizations with the ability to deploy secure email and documents to meet the needs of the entire enterprise."

The Authentica ARM platform gives enterprises and government agencies a single, centralized solution for intellectual property protection (IP) and compliance adherence. It delivers:

--Integrated Document and Email Rights Management: Provides a single platform for continuously safeguarding documents and email; supports the widest range of desktop applications and formats, including Microsoft Office, Adobe Acrobat, email, and web content.

--Enterprise Integration: Enables organizations to integrate ARM protections with a comprehensive range of enterprise infrastructure and applications, including:

--Compliance/Archiving: IronPort, ProofPoint and Veritas/KVS;

--Content Management: Documentum, eRoom, Hummingbird, and Microsoft SharePoint; and

--Mobile Email: Research in Motion (RIM) for mobile Blackberry devices.

--Auditing and Reporting: Allows organizations to persistently track and audit user activity throughout content's lifecycle; streamlines reporting and ensures policy compliance and information traceability.

"IronPort email security appliances enable organizations to reduce the cost and increase the security of email," said Tom Gillis, senior vice president, worldwide marketing at IronPort. "There is great value and synergy in combining our email security with Authentica's enterprise rights management protection. As sensitive information moves in and out of an enterprise, it is essential to have visibility and continuous control."

"Enterprises are exploring enterprise rights management as a solution for protection of intellectual property, sensitive communications and confidential customer or partner data," said Ray Wagner, Ph.D., research vice president, information security strategies at Gartner. "A successful deployment will provide the ability to extend rights management throughout an enterprise's core systems and processes without significantly changing workflow or reengineering applications."

Authentica Active Rights Management Platform

Based on patented technology, the ARM platform lets organizations quickly and easily enforce information security policies and track access to sensitive data. Organizations control who can view, print, edit, forward, or save content and these permissions can be changed at any time - even the ability to revoke access to information after it's distributed. This level of granular control is unequaled by any other ERM solution.

The ARM platform has been designed to integrate tightly with existing applications and infrastructures to ensure that sensitive information is protected without impacting existing enterprise workflow. Centralized policy and key management allows auditing and control of sensitive information, regardless of where it is distributed.

Market-Leading Applications

Authentica's ARM platform is used for enterprise-wide protection of corporate IP, sensitive documents and email as well as corporate governance requirements, including:

--Secure Outsourcing: ARM allows secure outsourcing and information exchange with global partners by providing persistent protection of sensitive email and documents. When a project comes to completion or a relationship changes, enterprises can revoke access to sensitive content and recall outdated versions of distributed documents.

--Policy Enforcement: ARM prevents inappropriate or unintended disclosures of confidential content, such as external communications with partners, executive communications, human resource information, and classified data. By applying and centrally enforcing data policies, enterprises and government agencies can restrict access to sensitive information.