Business Services Industry

Newport International Group Inc. Engages Inter/Media Advertising for Strategic Media Planning and Buying Services

Business Wire, Feb 14, 2005

PALM DESERT, Calif. -- Newport International Group (OTCBB:NWPO) announced today that it has engaged Inter/Media Advertising based in Encino, Calif. Inter/Media, a fully integrated media and advertising agency that uniquely blends direct response advertising with general market techniques, will handle strategic media planning, buying and consulting related to the launch of several key products in the first half of 2005.

Cery Perle, CEO of Newport, stated: "This is a pivotal time for Newport as we will be launching several crucial initiatives positioning Newport as a leader in software productivity tools targeted to consumers and executives in small companies. We are fortunate to have Inter/Media as our media partner to help us with integrating media strategies into our marketing efforts. We believe that with Inter/Media's advertising expertise, we will generate the kind of awareness and direct sales that will take our company to the next level."

"Using DRTV is a key tactic for driving sales and building brands at the same time," said Robert Yallen, president of Inter/Media, considered the leading independent short-form agency in the advertising industry. "We can leverage our DRTV buying clout and techniques to secure prime visibility at a fraction of the cost, the kind of visibility that will dramatically increase awareness for Newport's brands while at the same time providing a platform for rocketing direct telephone and Internet sales."

About Newport International Group

Newport International Group Inc. (OTCBB:NWPO), through its subsidiary companies, markets an array of digital, high-technology tools designed for non-technical leaders of growing businesses which use the Internet primarily to increase productivity. Newport has headquarters in Palm Desert, with technology development in Phoenix. More information is available at http://www.Newport-International-Group.com and http://www.GRCLive.com.

About Inter/Media Advertising

Inter/Media Advertising is a fully integrated $250 million advertising agency that uniquely blends direct response advertising with general market techniques. Founded in 1974 and recognized as a major force in the direct response advertising industry, Inter/Media also specializes in retail brand building and advertising support. Clients include: ditech.com, Clorox, U.S. Army, 48-Hour Hollywood Diet, Auto Insurance Specialists and TransUnion's Truelink, Emson & Wellquest. Inter/Media's proprietary and precedent-setting lead/sales tracking system AccuTrak(R) provides clients with statistical data on the specific origin of each customer call, enabling clients to maximize the value of vanity phone numbers. The company has five divisions -- Inter/Media Advertising (strategy, planning and research), Inter/Media Time Buying, Inter/Image Productions, Inter/Post Productions, and the MediaPoint Network(R) (Per Inquiry -- performance-based advertising) -- which operate interactively to service client needs. For more information, go to http://www.Intermedia-Advertising.com or call 800-TIME-BUY.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this news release which are not historical facts may be "forward-looking statements" that involve risks and uncertainties which could cause actual results to differ materially from those currently anticipated. For example, statements that describe Newport International Group or any of its subsidiaries' hopes, plans, objectives, goals, intentions, or expectations are forward-looking statements. The forward-looking statements made herein are only made as of the date of this news release. Numerous factors, many of which are beyond either company's control, will affect actual results.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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