INTENT MediaWorks Releases First P2P Software to Prevent Illegal File Trading

Business Wire, Feb 15, 2005

NEW YORK & ATLANTA -- INTENT MediaWorks (INTENT) www.intentmediaworks.com/ announced today that it has released the first peer-to-peer (P2P) software that blocks and filters unauthorized, copy-written works and sexually explicit material from being traded over P2P networks. The software, called iPeer, is a P2P file trading software application that operates on the public P2P Networks such as gnutella and is able to allow only legally authorized content to be traded between P2P users.

"Everyone in the industry has been waiting for a solution to the problem of illegally traded files. INTENT is offering such a solution," said Les Ottolenghi, President of INTENT MEDIAWORKS. "The media companies are worried about illegal file trading and have sued several thousand consumers as a result. The P2P software companies and networks have been looking for a way to advance their technology and help prevent illegal file trading. INTENT MEDIAWORKS has come up with the solution to both parties problems and is now making it available for use," added Ottolenghi.

iPeer is available for download immediately. The software can scan thousands of computers per minute for legal and authorized shared files, filtering out the illegal uploading and downloading of MP3 music files, DVD video files, digital pictures and electronic books.

"This is an amazing achievement. A filterable P2P client is something everyone in the media industry claims they want. Our company has tested the software and it truly works," said Narsi Narasimhan, Ph.D. Chief Executive Officer of Paalam Technologies: www.paalam.com. "INTENT has been providing the distribution of legal files from artists and content copyright holders for one year and has had great results, but, a P2P application that allows only authorized files and blocks illicit materials is unique and seminal."

iPeer goes beyond the connection to P2P networks and has features that allow consumers to view downloaded files on televisions and mobile devices. "INTENT has agreements with personal video recorder manufacturers and cellular network providers to deliver branded and original production content through the public P2P networks and iPeer," said Ottolenghi. "Our first network customer deployment will be next week with an SMS network," added Ottolenghi.

"Our firm has tested iPeer and it seems to have very advanced capabilities," said Martin Gray, President of Gray & Associates, a technology and media analysis firm. iPeer flags shared files, enables targeted messaging and generates statistics on open P2P networks allowing media companies to understand how relevant their content is over the file trading systems," added Gray. "The value to media companies is obvious: lowest possible cost of distribution and control over the distribution channel, what could be better?" said Gray.

iPeer is available for testing by contacting INTENT Media works at: info@intentmediaworks.com.

About INTENT MediaWorks

INTENT MediaWorks, headquartered in Atlanta, Georgia, is the world's largest distributor of download entertainment media. INTENT helps content owners tap into and profit from the secure, legitimate distribution of digital media through Peer-to-Peer, (P2P) and the Web. INTENT integrates the viral power and authentic nature of P2P file-sharing with online marketing to sell music, videos and advertising to over 60 Million consumers per month. INTENT's customers are media owners, artists and advertisers. INTENT distributes media owners and artist's digital music on a pay per download, and FREE advertiser sponsored basis. INTENT has achieved over 300 Million unique impressions for its content owners and advertisers. www.intentmediaworks.com and www.offthepeer.com; or info@intentmediaworks.com; 404.518.8161.

About Paalam Technologies

Paalam Technologies was founded in February of 2003 and is headquartered in Atlanta, Georgia, with offices in Chicago, Toronto and New York. Paalam provides technology and consulting services as well as Offshoring Strategy Software Services Contact Centers Business Process Outsourcing: www.paalam.com L. Narsi Narasimhan, Ph.D. Chief Executive Officer, is a former professor of Management Science and Management Information Systems at the DuPree College of Management at Georgia Tech. In 1993, after 5 years with Tech, he became an entrepreneur and advisor to several startup firms including, Business Oriented Software Solutions, Add2Home, SoftQuiz, Dilato, Burton Training Group, Buildspan, and the Chennai (India) based Proalgen Biotech Limited (formerly ACL Chemicals Ltd.). He is the founder of the Indian Professionals Network.. narsi@paalam.com: 770.209.9700.

About Gray Associates

Gray & Associates is a specialty research and consulting firm based in Miami, Florida with offices in Chicago and Los Angeles. Gray & Associates develops internet electronic commerce strategies for the media, satellite and travel industries and has over fifty Fortune 500 clients. Press Contact: Gray1oasis@aol.com