Cuts Fitness For Men Franchise Expands To Maryland & Washington, D.C.; Former Music Executive Lou Mann Signs Master Franchise Agreement For 40 Franchise Locations

Business Wire, Feb 15, 2005

CLARK, NJ -- Cuts Fitness For Men has announced the launch of a Maryland & Washington, D.C.-based Master Franchise Agreement with Lou Mann, the former music industry veteran who has a history of success managing industry giants such as CBS Records-Sony Music, MCA Records, Capitol Records, and House of Blues. The agreement will bring over 40 men's fitness franchise locations throughout Maryland and Washington D.C. beginning with the launch of the first franchise located in Timonium, MD on Feb. 19, 2005.

"We are excited about forming this relationship with Lou Mann and his talented team to establish the Cuts Fitness For Men brand in Maryland & D.C.," said John Gennaro, President and Founder. "Lou's extensive marketing background leading large companies will be a huge asset to us as we extend the Cuts brand."

All Cuts Fitness For Men franchises feature The Body Cuts System, a 30 minute fitness experience designed exclusively for men. The Body Cuts System is growing in popularity as time pressures increase and Men have less time to spend working out in gyms. The half-hour programs are making exercise palatable, said Cedric Bryant, chief exercise physiologist for ACE. "This is an efficient approach to exercise, the perfect thing in our time-starved society," Bryant said.

Cuts Fitness For Men was recently named as one of Entrepreneur Magazine's "New, Hottest Franchises for 2005. In addition to Maryland & D.C., it currently has Master Franchise relationships in Canada, Ireland and Central America. Near term expansion will include the United Kingdom as well.

"Based on extensive research and given the demonstrated and continued success of the women's-only fitness market, I believe that the men's fitness category is ripe to explode over the near term", said Lou Mann. "My relationship with Cuts Fitness For Men will establish franchise locations throughout my home state of Maryland & Washington, D.C. over the next few years and I am very enthused to open our flagship location in Timonium next week."

About Cuts Fitness For Men

Cuts Fitness for Men is the fastest growing men's fitness franchise in The United States. It features the "Body Cuts" T System, a comprehensive, thirty minute circuit training and cardiovascular-based workout that appeals to men who don't have the time to spend hours in a traditional gym. Since the opening of its first fitness center in May, 2003, over 175 franchises have been acquired and the company expects to have over 750 franchises sold by the end of 2005. Cuts Fitness For Men was recently named as one of Entrepreneur Magazine's "New, Hottest Franchises for 2005".