DC Brands International's Dickens Cider Inks Deal for 150-City Tour with Girls Gone Wild

Business Wire, Feb 15, 2005

DENVER -- DC Brands International (OTC: DCBI), the makers of Dickens Energy Cider, has reached an extremely aggressive National Advertising Agreement for 2005 with the world-famous Girls Gone Wild for a 150-city tour over the next seven months. Dickens Energy Cider is already sold in some twelve states and full nationwide distribution is expected within 24 months. The company's management views the relationship with Girls Gone Wild to be a perfect marketing match. The President of DC Brands International, Dick Pearce, states: "The power of the Girls Gone Wild brand is enormous. They hold their events at the top clubs in every city and attract a huge amount of attention at every stop. Since we are such a dominant player on the tour, the close association lends instant credibility to our product and we lend a new-found sexiness to theirs. We are most exited about the fact that Girls Gone Wild packs in hundreds of people at every event that stand in line, paying an average of $15.00 - $20.00 a head, for a night of sexy fun and partying. Each and every person at these events is a tailor-made dream customer for Dickens Cider.

"We have so many good things happening right now that for the first few weeks we are leaving the promotions in the capable hands of the GGW crew. However, by mid-March through the end of August, we will be side by side on tour with them with our own custom vehicles and tons of product and clothing for sale," said Richard Muscarella V.P. of Sales for DC Brands International. The company's management team says they are confident from early results that this tour will put them permanently on the map throughout the major nightclub scene by year's end. But management seems even more enthusiastic about the fact that by the middle of next month, when they begin touring with the GGW crew, they will disclose the terms of their extremely exciting 2005 retail giveaway designed to sure up prominent positioning in the all-important convenience and retail locations in all the major markets they target for 2005.

No doubt the tour is extremely aggressive and Dickens Cider has its name all over the promotional materials as well as the fact that both sides of the tour bus are emblazoned with the DC Logos. The tour dates for just this month alone are as follows: Thur. 2/10 (Fort Worth, TX -- Axis Lounge); Fri. 2/11 (Oklahoma City, OK -- Classic Rock Cafe); Sat. 2/12 (Springfield, MO -- West LA); Tue. 2/15 (Lincoln, NE -- The Royal Grove); Wed. 2/16 (Cedar Rapids, IA -- 3rd Street Live); Thur. 2/17 (St. Paul, MN -- Station 4); Fri. 2/18 (Milwaukee, WI -- Silk Nightclub); Sat. 2/19 (Edgerton, WI -- Big E's); Sun. 2/20 (Grand Rapids, MI -- Orbit Room); Tue. 2/22 (Evansville, IN -- Duck Inn); Wed. 2/23 (Nashville, TN -- Exit / In); Sun. 2/27 (Hartford, CT -- Webster Theatre); Thur. 3/3 (Fayetteville, NC -- Jesters Pub); Fri. 3/4 (Salisbury, NC -- Three Fifteen). There is no let-up in sight through the end of August. DC Brands will be posting all tour dates on their website starting in March.

"This will be the first time we have put a comprehensive marketing campaign behind the product and we are expecting great things," says Mr. Pearce. Perhaps even more important to the company's bottom line, DC Brands will also have strong programs in place to secure and expand the number of quality distributors throughout the country, through established groups like the independent Coors and Budweiser houses they are currently working with.

"Coke, Pepsi, Budweiser, Miller and Coors, all of them have upped the ante with their sexy ads recently, because it works," says Pearce. "We have a red-hot brand, no doubt about it. The key for us is to remain sexy in a fun way and never sexist. We always think Victoria's Secret, never Hustler Magazine."

For more information visit the company's Web site at www.DickensEnergyCider.com