24/7 Search Leverages the Google AdWords API to Enhance Functionality of Its Industry Leading Search Engine Marketing Technology; Decide DNA Incorporates Direct Access to Google AdWords for Greater Automation and Efficiency

Business Wire, Feb 16, 2005

SYDNEY, Australia -- 24/7 Search, a division of 24/7 Real Media, Inc. (NASDAQ:TFSM), a pioneer in interactive marketing and technology, today announced that it has fully integrated the Google AdWords(TM) Application Programming Interface (API) into its industry leading search engine marketing (SEM) technology platform, Decide DNA(TM).

24/7 Search offers the only integrated platform for keyword bid management, search content feed management and organic search management. By integrating the Google AdWords API into Decide DNA(TM), which Jupiter Research recently deemed the "most advanced bid management technology(1)," 24/7 Search will be able to manage its clients' large scale Google AdWords campaigns more efficiently and effectively.

Keith Lambert, president of 24/7 Real Media's search operations, says, "By integrating the Google AdWords API into our existing platform, 24/7 Search has significantly improved its ability to scale up its SEM capabilities on Google."

24/7 Search's implementation of the Google AdWords API enables even more efficient and faster campaign management for clients, improves workflow and reduces human error.

For example, 24/7 Search's bid management system automates the management and optimization of bids on Pay For Placement (P4P) search engines. This includes:

--Managing and optimizing of creative

--Managing frequently changing bids on thousands of search terms for maximum results

--Optimizing across thousands of keywords

--Pacing traffic over a campaign period

--Aggregating traffic and financial reporting

The Google AdWords API now gives the Decide DNA(TM) bid management system the ability to interact in real time with campaign data and settings, live on the Google AdWords API system. This allows 24/7 Search to quickly react to market conditions and increase the effectiveness of customer campaigns. In addition, the Google AdWords API has enabled many tasks to be automated, reducing the time spent on previously manual tasks and freeing up resources to further improve the returns for customers.

About 24/7 Real Media, Inc.:

24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.

(1) Jupiter Research - "Search Engine Marketing Agency Constellation Survey" - November 2004

Caution concerning forward-looking statements:

This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of February 16, 2005. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

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