Mattel Unveils Cutting-Edge Technology, New Entertainment Lines and Innovative New Toys at 2005 Toy Fair

Business Wire, Feb 17, 2005

Barbie(R) also continues to tap into girls' interest in pop culture and celebrities by linking to top entertainment properties that girls love. The incredible popularity of "American Idol(TM)" continues to be off the charts and Barbie(R) is delivering on girls "Idol" dreams with a complete line of "American Idol(TM)" Barbie(R) dolls and accessories. Barbie(R) is partnering with the top ranked celebrity or property across a range of television and music categories -- Hilary Duff, who was part of our very successful Brand Campaign and launch of Fashion Fever, Raven-Symone (#1 celebrity girls ages six to 11 consistently name), Lindsay Lohan, Destiny's Child and Leann Rimes, to name a few.

Hot Wheels' newest entertainment property, AcceleRacers, will feature fresh new content every week now through the fall with four television specials on Cartoon Network and 16 micro webisodes, on-line games and team information found on www.cartoonnetwork.com. AcceleRacers allows boys to experience the brand in a whole new way as they develop allegiance with drivers, cars and teams.

The Juice Box personal media player is the most versatile media player designed for young people. Designed to meet the lifestyle and entertainment interests of today's tweens, Juice Box puts music, entertainment, digital photo albums, sports and cartoons all in the palm of their hand. Juice Box is also one of the smallest and lightest personal media players on the market and enables tweens to download music from MP3 files and enable photo viewing.

Fisher-Price's new Star Station(TM) puts the power of performance right into the palm of kids' hands by letting children be the stars of the show and even tape their performance for the entire family to watch! Using plug and play technology, kids can see and hear themselves on their TV as they sing and dance along with their favorite Kidz Bop(R) songs. Buttons on the wireless microphone allow kids to choose from five different camera lenses that create awesome on-screen effects: Regular, Shining Star, Double Vision, Kaleidoscope and Color Kaleidoscope.

Fisher-Price continues to build on its comprehensive portfolio of children's best-loved, familiar characters with the addition of more of today's hottest properties including SpongeBob SquarePants(TM), All Grown Up, Miss Spider's Sunny Patch Friends, Koala Brothers(TM) and Lazy Town, all well suited to compliment the classic characters of Sesame Street(TM), Winnie the Pooh(TM), Blue's Clues(TM) and Dora the Explorer(TM). Fisher-Price brings them all to life in brand new ways with innovative toys, plush and playsets. One infamous preschool personality will be bouncing into children's hearts: Tumble Time(TM) Tigger - he tumbles, does cartwheels and even handstands - all to a funky beat, while children's favorite furry red monster has lots to holler about as SHOUT Elmo gets kids up on their feet, dancing to his own rendition of his newest favorite song "Shout!"

Learning:

In addition to Fisher-Price's new Read with Me DVD! learning system, one of the top selling new introduction for toddlers last year, the Laugh & Learn(TM) Collection, expands with the addition of the Laugh & Learn(TM) Musical Learning Chair(TM). This charming chair, with an attached side table, teaches children numbers, counting, opposites, colors and more through fun, familiar everyday "experiential" play.