Pinnacle Mortgage Company Selects LION's Precision Productivity Suite

Business Wire, Feb 17, 2005

SEATTLE -- LION, Inc. (OTCBB:LINN), a leading provider of mortgage technology solutions, today announced that Mississippi based Pinnacle Mortgage Company has chosen LION's web-based technology to drive its wholesale and retail mortgage origination channels. Pinnacle selected LION's platform to expand market share and streamline its mortgage loan fulfillment process. The product consists of corporate wholesale and retail websites, productivity software, LION's Pipeline Tools interest risk management technology, and a product eligibility and pricing engine that provides access to real-time, risk-based, product, and price information to manage loan registration and interest rate lock transactions.

"We are pleased that Pinnacle Mortgage has selected our Precision productivity suite," states LION's Co-President, Tim Newberry. "Pinnacle was very clear about wanting a marketing solution that could deliver both accurate and detailed pricing information, as well as provide the tools needed to support customer service excellence.

"Precision's powerful and innovative product suite provides the flexibility to acquire a complete turnkey mortgage marketing and price distribution system or install each component separately to accommodate a customer's growing needs.

"After successfully delivering Precision to our beta customers late last year we are off to a strong start in 2005 with several new customer wins. The suite of products that we have successfully implemented for Pinnacle and our other new customers are a strong indication that we have reached another milestone in attaining our goal of offering one of the most complete and comprehensive origination and price management systems available."

Retail and Wholesale Web Site Technology

Pinnacle's retail website (http://www.pinnaclemortgage.net) will provide a consumer facing interface that will help attract homebuyers and establish Pinnacle's corporate identity. This website allows consumers to apply for a mortgage online, take advantage of mortgage calculators and other tools and review articles and mortgage related information for educational purposes.

Pinnacle's wholesale website (http://www.pmcb2b.com) is designed to streamline loan origination for mortgage brokers from lead development to closing and delivery of a loan package. Mortgage brokers are able to view rate sheets, pre-qualify a borrower, submit loan files from their POS system, perform data product validation to detect errors earlier, view their mortgage pipeline and lock rates through a single website that can interface with their own website.

For a tour of LION's Precision product suite, call 1-800-786-8083 or visit http://demo.lionmts.com.

About LION, Inc.

LION, Inc. is a leading provider of advanced business solutions that streamline the mortgage loan fulfillment process in the over $2 trillion mortgage industry. From Leads to Loans to Capital Markets, LION offers consistent, seamless business solutions to consumers, brokers, realtors, originators and lenders. LION provides an integrated technology platform offering online loan productivity, mortgage pipeline hedging and risk management, software development and data communication tools. Through its subsidiary, Tuttle Risk Management Services LLC, LION provides hands on mortgage pipeline risk management for financial institutions that originate and then sell loans into the secondary market. LION has offices in Washington, California and Colorado, and has been named by Deloitte & Touch LLP as one of the 50 fastest growing technology companies in the state of Washington for 2004. For more information about LION, please visit www.lioninc.com

About Pinnacle Mortgage Company

Pinnacle Mortgage Company strives to ensure that completing the mortgage approval process is not a test of your will of survival, but rather a painless and near-effortless experience.

The mortgage industry is constantly undergoing major changes in the way a borrower obtains a mortgage. Technology is paving the way toward faster and less restrictive lending practices. We are truly in the dawn of a new age. Computers have made it possible for loan officers to take applications and obtain loan approvals in minutes. After obtaining a title commitment and an appraisal these loans are ready to go to the closing table. It is our goal to give loan applicants as well as brokers all the tools necessary to facilitate the loan application and closing processes with maximum speed and ease.

Pinnacle Mortgage Company is excited about the availability of new technological advances such as LION's Precision Productivity Suite. Our ability to utilize tools such as these, enables us to provide the best possible service for our customers.