Research And Markets: Since 1998, The Ringtone Market Has Become A Multi-Million Dollar Industry With New Developments In Polyphonic Sound, Real-Tones And Ring-Back Tones

Business Wire, Feb 18, 2005

DUBLIN, Ireland -- Mobile music, in the form of ringtones, was the key driver that gave birth to the embryonic mobile entertainment market back in 1998 - when the Finnish operator Radiolinja launched the first mono-ringtone service over Nokia handsets. Since then the ringtone market has become a multi-million dollar industry with new developments in polyphonic sound, real-tones and ring-back tones - all contributing to ever more expansion.

Research and Markets (http://www.researchandmarkets.com/reports/c12942) has announced the addition of Mobile Music: Ringtones, Ringbacks & Full Tracks to their offering

In this second edition, we have examined how these new developments are going to transform the revenue earning potential of the sector, whilst being mindful of the significant hurdles to overcome in certain areas. We have interviewed the best in class and offer a comprehensive data set that quantifies our assessment of the market opportunity.

This thoroughly revised second edition provides a detailed and comprehensive analysis of the evolving mobile music and ringtones opportunity. Our market size estimates and forward projections have been completely updated, providing the very latest data available on this segment. The report has been extensively researched and provides a unique reference source for those requiring insight into where and how the sector is evolving.

Coverage:

Market Forecasts- 2004-2009 by region - Covering mobile

music and ringtone subscribers/users, pricing, revenues and

Business Opportunities - Identifies where the opportunities

for service and content providers across the supply chain.

Technologies, Standards & Regulations- Analyses and

reviews the main challenges and developments.

Innovative Players in Mobile Music- Identifies and reviews

who is setting the pace and where the deals are being made.

Strategic Issues- Assesses the main strategic considerations

when implementing a mobile music and ringtones service.

Key Benefits:

- Unique source of research, analysis and mobile music & ringtones data.

- Pragmatic analysis of the emerging opportunities available to players and investors.

- Insights from interviews with the leaders and innovators in mobile music and ringtones content.

- Intelligently written and designed for strategic and business planning.

Forecast Summary

-Cellular market growth: Asia Pacific, Europe, North America, South America,ROW.

-Mobile Entertainment: Subscribers, 2.5/3G subscribers, Revenues by region

-Mobile Ringtones: Download users, average downloads, pricing, revenues, ARPU

-Mobile Ring-back tones: Subscriber numbers, average downloads, pricing, revenues, ARPU

-Mobile Full track downloads: Download users, average downloads, pricing, revenues, ARPU

Key findings of the report:

- Projections, Sector focus.

- The Opportunity

- What mobile brings to music,

- Mobile Penetration, Technology,

- Types of mobile music services, ringtones, ring-backtones, master recordings.

- How much is mobile music worth?

- The hurdles.

Executive Summary

1. Technology

2. The Opportunity for Mobile Entertainment

3. Mobile Music

4. Ringtones and Realtones

5. Master Recording Distribution

6. Hurdles and Regulation

7. Billing

For more information visit http://www.researchandmarkets.com/reports/c12942