The Wall Street Journal Taps Advertising Agency Berlin Cameron/Red Cell; Agency Will Create Advertising for the Launch of the Journal's Weekend Edition in September

Business Wire, Feb 18, 2005

NEW YORK -- The Wall Street Journal, the world's leading business publication, today announced that it has hired advertising agency Berlin Cameron/Red Cell, a WPP company, to create advertising to support the launch of the Journal's Weekend Edition, scheduled for Sept. 17, 2005. Billings weren't disclosed.

"We are delighted to have the opportunity to work with an agency the caliber of Berlin Cameron to create a campaign for the launch of the Weekend Edition," said Karen Elliott House, publisher of The Wall Street Journal and senior vice president of Dow Jones & Company. "This agency has a track record of successful work for brands such as Coca-Cola, Pfizer and New York Life, and we look forward to working with them on this bold initiative at The Wall Street Journal."

Berlin Cameron, based in New York, was named U.S. advertising agency of the year in 2004 by both Advertising Age and ADWEEK magazines.

"The Wall Street Journal is an iconic brand and we are proud to be associated with it in a way that makes us more than readers," said Andy Berlin, chairman, Berlin Cameron/Red Cell. "This is a great opportunity for the agency and we look forward to playing our part in making the launch of the Weekend Edition a success. We have plenty of experience working for media clients and are excited about being active in the space again."

About The Wall Street Journal

The Wall Street Journal, the flagship publication of Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the world's leading business publication. Founded in 1889, The Wall Street Journal has a print and online circulation of 2.1 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 29 Pulitzer Prizes for outstanding journalism, the Journal seeks to help its readers succeed by providing essential and relevant information, presented fairly and accurately, from a dependable and trusted source. The Wall Street Journal print franchise has more than 600 journalists world-wide, part of the Dow Jones network of nearly 1,700 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with total circulation of more than 2.6 million, include The Asian Wall Street Journal, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web. In 2004, the Journal was ranked No. 1 in BtoB's Media Power 50 for the fifth consecutive year.

About Berlin Cameron/Red Cell

Berlin Cameron/Red Cell is part of WPP and is the New York office of the Red Cell Network. In 2004, Berlin Cameron was named U.S. advertising agency of the year by Advertising Age and ADWEEK. Clients include The Coca-Cola Company (Coca-Cola Classic, C2, Mello Yello, Cool from Nestea, Pibb Xtra, Minute Maid Sodas); Samsung; Pfizer (Zyrtec, corporate); Boost Mobil; New York Life Insurance; Nestle Purina; White Wave (Silk); The Wall Street Journal; Newell Rubbermaid and Pernod-Ricard (The Glenlivet, Wyborowa Vodka).