Frost & Sullivan Honors Omneon with the 2004 Market Penetration Leadership Award

Business Wire, Feb 21, 2005

PALO ALTO, Calif. -- Frost & Sullivan's recent analysis, World Video Server Market, selected Omneon Video Networks as the recipient of the 2004 Market Penetration Leadership Award for gaining market share growth in the world broadcast video server market. From holding less than 5 percent of the market only a few years ago, it now has more than 10 percent of the market and is the third largest broadcast video server vendor.

Omneon's phenomenal growth can be attributed in part to its extremely robust and competitively priced Omneon Spectrum media server. This product, with an advanced and modular architecture, is very scalable and supports a wide range of open standards, making it suitable for both standard definition (SD) and high-definition (HD) video.

"Omneon offers a value-pricing model, giving customers a modular solution with a low total cost of ownership, which is perceived as more 'valuable' than that of competitors'," says Frost & Sullivan Industry Analyst Mukul Krishna. "Leveraging a robust partner program combined with a highly skilled sales force, Omneon has implemented a hybrid sales model, which allows the company to effectively sell into complex broadcast facilities and offer its customers a high level of expertise."

Omneon has been working on expanding its business relationships, recently joining IBM's DMC initiative, as well as establishing partnerships with Sony and SGI. Significant new customers in the last few years include Discovery Networks, MTV/Nickelodean Asia, BBC, PBS, Riyadh TV, Ten Network (Australia), Canadian Broadcasting Corporation, Deutsche Welle, Ceska Televize, RTL Televizija, and Showtime Networks (Dubai).

"Over the past year, Omneon added HD capabilities to its systems, supporting either external codecs or the company's new integrated HD components," notes Krishna. "Building on its existing modular architecture, Omneon's new HD I/O devices plug into any Omneon system, making it possible for a customer to continue using their existing system for both SD and HD broadcasting."

The Frost & Sullivan Award for Market Penetration Leadership is presented each year to the company that has demonstrated excellence in capturing market share within its industry. The recipient has demonstrated strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain in market share over the past two to three years.

Omneon's dedication to growth and excellent ability to meet market demands are expected to stand the company in good stead in future.

About Omneon

Omneon Video Networks is the leading provider of cost-effective and flexible networked media servers for the broadcast and video industry. The company's unique strategy integrates a strong foundation in broadcast with the best practices of information technology, giving its customers the best of both worlds. Because Omneon Spectrum media server systems are based on an open and advanced architecture, broadcast and video professionals are able to minimize both upfront and ongoing expenses, while gaining the flexibility to capitalize on emerging opportunities. Omneon pioneered the use of open systems in broadcast and, as a result, receives wide support from the application developer community. Visit Omneon on the Web at www.omneon.com.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting, and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For more information, visit www.frost.com.