Business Services Industry
Millar, Rollins and Wells to Film Public Service Announcement Promoting MLB Partnership with Boys & Girls Clubs of America
Business Wire, Feb 22, 2005
WHO: Kevin Millar, Boston Red Sox
Jimmy Rollins, Philadelphia Phillies
Vernon Wells, Toronto Blue Jays
WHAT: Major League Baseball players will film commercial spots
as part of the 2005 Major League Baseball Charities and Boys &
Girls Clubs of America (B&GCA) PSA campaign.
The 2005 PSA campaign is designed to increase the awareness of
the partnership between MLB and B&GCA - the Official Charity
of Major League Baseball. It also will reinforce the message
that Major League Baseball and its players help create
positive opportunities for youth through programs such as
Reviving Baseball in Inner Cities (RBI) and Rookie League.
As many as ten players will film spots for the 2005 campaign.
Players were selected for the campaign based on both their
on-field achievements and commitment to community service
activities.
Major League Baseball Productions, the Emmy(R) award-winning
television and video production division of Major League
Baseball, is producing the campaign.
WHEN: Wednesday, February 23, 2005
Rollins Shoot - 10:30 AM
Millar Shoot - 12:30 PM
Wells Shoot - 2:00 PM
WHERE: City of Palms Park
2201 Edison Ave.
Fort Myers, FL 33901
MEDIA OPPORTUNITIES:
Media interview and photo ops will include: (1) Jacqueline
Parkes, MLB Senior Vice President, Advertising and Marketing;
(2) Tom Brasuell, MLB Vice President, Community Affairs;
(3) Local Boys & Girls Clubs youth PSA participants.
Player availability will be based on individual schedules and the
time required for each shoot.
Media must display ID from their media outlet to be admitted
to the shoot location.
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