Business Services Industry

Millar, Rollins and Wells to Film Public Service Announcement Promoting MLB Partnership with Boys & Girls Clubs of America

Business Wire, Feb 22, 2005

WHO:    Kevin Millar, Boston Red Sox
        Jimmy Rollins, Philadelphia Phillies
        Vernon Wells, Toronto Blue Jays

WHAT:   Major League Baseball players will film commercial spots
        as part of the 2005 Major League Baseball Charities and Boys &
        Girls Clubs of America (B&GCA) PSA campaign.

        The 2005 PSA campaign is designed to increase the awareness of
        the partnership between MLB and B&GCA - the Official Charity
        of Major League Baseball.  It also will reinforce the message
        that Major League Baseball and its players help create
        positive opportunities for youth through programs such as
        Reviving Baseball in Inner Cities (RBI) and Rookie League.

        As many as ten players will film spots for the 2005 campaign.
        Players were selected for the campaign based on both their
        on-field achievements and commitment to community service
        activities.

        Major League Baseball Productions, the Emmy(R) award-winning
        television and video production division of Major League
        Baseball, is producing the campaign.

WHEN:   Wednesday, February 23, 2005
        Rollins Shoot - 10:30 AM
        Millar Shoot - 12:30 PM
        Wells Shoot - 2:00 PM

WHERE:  City of Palms Park
        2201 Edison Ave.
        Fort Myers, FL 33901

MEDIA OPPORTUNITIES:
        Media interview and photo ops will include: (1) Jacqueline
        Parkes, MLB Senior Vice President, Advertising and Marketing;
        (2) Tom Brasuell, MLB Vice President, Community Affairs;
        (3) Local Boys & Girls Clubs youth PSA participants.

  Player availability will be based on individual schedules and  the
  time required for each shoot.

        Media must display ID from their media outlet to be admitted
        to the shoot location.
COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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