Business Services Industry

Hudson and Wilkerson to Film Public Service Announcement Promoting MLB Partnership with Boys & Girls Clubs of America

Business Wire, Feb 24, 2005

Major League Baseball

WHO:   Tim Hudson, Atlanta Braves
       Brad Wilkerson, Washington Nationals

WHAT:  Major League Baseball players will film commercial spots as
       part of the 2005 Major League Baseball Charities and Boys &
       Girls Clubs of America (B&GCA) PSA campaign.

       The 2005 PSA campaign is designed to increase the awareness of
       the partnership between MLB and B&GCA - the Official Charity of
       Major League Baseball.  It also will reinforce the message that
       Major League Baseball and its players help create positive
       opportunities for youth through programs such as Reviving
       Baseball in Inner Cities (RBI) and Rookie League.

       As many as ten players will film spots for the 2005 campaign.
       Players were selected for the campaign based on both their
       on-field achievements and commitment to community service
       activities.

       Major League Baseball Productions, the Emmy(R) award-winning
       television and video production division of Major League
       Baseball, is producing the campaign.

WHEN:  Friday, February 25, 2005
       Hudson Shoot - 12:30 PM
       Wilkerson Shoot - 3:00 PM

WHERE: Cracker Jack Stadium at Disney's Wide World of Sports
       700 S. Victory Way
       Kissimmee, FL 34747

MEDIA OPPORTUNITIES:
  Media interview and photo ops will include: (1) Jacqueline Parkes,
  MLB Senior Vice President, Advertising and Marketing; (2) Tom
  Brasuell, MLB Vice President, Community Affairs; (3) Local Boys &
  Girls Clubs youth PSA participants.

   Player availability will be based on individual schedules and the
                     time required for each shoot

    Media must display ID from their media outlet to be admitted to
                          the shoot location
COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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