KSL 5 Television Unveils Utah's Ugliest Logos and Their LogoWorks Makeovers; Utah's Ugliest Logo Goes to MyComputerDealer of St. George

Business Wire, Feb 25, 2005

LINDON, Utah -- KSL 5's Morning Show today announced Utah's Ugliest Logo and the five runners-up in the KSL Ugly Logo Redux.

The title of Utah's Ugliest Logo goes to MyComputerDealer of St. George, Utah, whose ugly logo was oftentimes referred to as a bear, a sasquatch or a dog. MyComptuerDealer felt it looked most like a monkey, and the monkey's facelift in the Ugly Logo Redux was unveiled on KSL's Morning Show today. Because the old ugly logo was so memorable, aspects of the former logo were incorporated into the new. (See attached graphics for MyComputerDealer's ugly logo and its makeover.)

The First Runner-Up, or Utah's Second Ugliest Logo, is Jumbo Burgers of Ogden. The new logo came just in time as construction on the new Jumbo Burgers location is under way.

"It was fun helping out these businesses with logo makeovers," said Morgan Lynch, president and CEO of LogoWorks. "I think the contest has shown businesses how critical it is to look professional, no matter how small you are, and how nowadays any company can get a professional corporate identity very affordably and quickly."

The Second Runner-Up was Upgrades, Etcetera of Tooele. Behind Upgrades, Etcetera as Third Runner-Up came Millennium Dental of Pleasant Grove. In a tie for Fourth Runner-Up was Artistic Floral & Design of Spanish Fork and InFocus Photography of Clearfield.

Attached are MyComputerDealer's old logo and their logo makeover done by LogoWorks. For before and afters of any of the other finalists, please contact Noelle Bates at LogoWorks: noelle@logoworks.com or 801-805-3706.

About LogoWorks

LogoWorks is the world's largest and fastest-growing provider of logo design services to small businesses. The company solves a simple problem -- small businesses don't have good options for getting a well-designed logo or other graphic design services at an affordable price. The company pioneered a new model of design that leverages a team of designers on each project in order to create more variety and choice for the customer. To date, LogoWorks has empowered more than 13,000 businesses with the same quality of design that used to be accessible only to larger businesses, at prices just a fraction of the cost: $265-$549. LogoWorks is located in Lindon, Utah. For more information about LogoWorks, please visit www.logoworks.com.