Serena Williams Christens World's Most Expensive Bath, the $5,000 ``Evian Experience'' at SoBe's Hotel Victor

Business Wire, Feb 25, 2005

MIAMI BEACH, Fla. -- Luxurious Evian Bath, Complete with Spa Services, Champagne and Caviar, Debuts with a Dip by Tennis Superstar

Tennis superstar Serena Williams took the premier plunge on February 23, in the Hotel Victor's new Evian Experience. At $5,000 a pop and available exclusively in the $6,000 per night penthouse suite of the hip, new Miami Beach hotspot, the Evian Experience is the world's most expensive bath.

"I could feel the difference from the moment I stepped in - the water felt so pure," said Williams, who was surrounded in the tub by fuchsia and orange Gerber Daisies. "Also - Evian is a sponsor of the US Open, which I've won the last few years, so I guess you can say the water has been lucky for me."

Complete with two hours of customizable spa services and a luxurious food and beverage component, the experience includes:

--350 gallon, infinity-edge tub with over 1000 liters of Evian Natural Spring Water, the world's leading premium water brand, to revitalize the skin and purify the senses.

--Colorful Gerber Daisies drift in the water while illuminating candles bring a renewed sense of self.

--While your bath is being drawn to the ideal temperature, the Spa V team entices you with a blissful selection of spa treatments.

--Hotel Victor chef, James Wierzelewski, enhances the treatments with culinary creations such as Smoked Salmon Lollipops, Potted Cru of Foie Gras and a signature hotel sweet platter, the Seven Sins of Chocolate.

--To add some "bubbles" to the bath, a bottle of chilled Krug Grand Cuvee is served with fresh strawberries and sliced mango.

Not your simple soak, the Evian Experience is for those who take luxury, and their bottled water, very seriously. The Hotel Victor is located at 1144 Ocean Drive, Miami Beach, FL. For more information, call 800-233-1234 or visit http://www.hotelvictorsouthbeach.com.

Every drop of Evian Natural Spring Water begins as rain and snow falling on the peaks of the French Alps. Bottled in a state-of-the-art facility in the town of Evian-les-Bains, Evian is the world's leading brand of bottled still water. Please visit http://www.evian.com.