Andromeda To Acquire Tri-Media Integrated Marketing Technologies

Business Wire, Feb 4, 2005

WELLAND, Ontario -- Albert Iannantuono, President & CEO of Andromeda Media Capital Corporation Limited (OTHER OTC:ADMPF.PK) announced today that the company is seeking to acquire Tri-Media Integrated Marketing Technologies, Inc., making it a wholly owned subsidiary of Andromeda and sister firm to e-commatrix.com(R) inc.

Andromeda has submitted its intent to acquire, subject to finalizing the financial terms and receiving shareholder approval at the annual and special shareholder meeting scheduled for March 29, 2005. Since Albert Iannantuono is a major shareholder, officer and director of both Andromeda and Tri-Media, this transaction is recognized as non-arms length and therefore subject to arms length independent valuation by BDO Dunwoody. Details of the transaction will be published in the meeting circular to be released on March 7, 2005.

Tri-Media has carried on the business of Tri-Media Marketing & Publicity Inc., an integrated marketing communications firm operating in Welland, Ontario since 1986. Tri-Media Marketing & Publicity Inc. was the first to join the e-commatrix.com(R) licensed partner network in 1999 and Tri-Media continues in that role as the single largest contributor to the licensed partner network. The firm has also been instrumental in helping to develop the channel partner network. Working together with e-commatrix.com inc., the firm offers a full range of traditional and digital marketing solutions to clients across North America.

Most recently, Tri-Media participated in a consortium that was awarded a performance-based contract to develop a campground reservation system for Canada's national parks. The seven-year contract is valued at $10.7 million(i). Assuming the contract runs to maturity and that Tri-Media performs, and we have no reason to expect otherwise, Tri-Media's share from this contract would be approximately 40 per cent of consortium revenues.

The system has been developed, delivered and tested and will launch nationwide in March 2005. At this time, campers planning a stay at a national park of Canada campground will be able to reserve a campsite online or through a national call centre before they leave home. The new system will give campers an opportunity to plan their trip by guaranteeing that a campsite will be waiting for them in the campground of their choice when they arrive at their destination.

In addition, Tri-Media has undergone a recent restructuring and is now lead by two partners, Albert Iannantuono and Anthony Annunziata, the former Executive Director of Marketing for Casino Niagara/Niagara Fallsview Casino Resort.

Annunziata currently serves as Vice Chair of the Ontario Tourism Marketing Partnerships and brings a wealth of experience in the hospitality/accommodation and attraction sectors. He will help to enhance Tri-Media's strengths in these areas, and upon completion of the acquisition of Tri-Media, will bring these strengths to e-commatrix.com(R) as well.

"I'm excited about the opportunities that await at Tri-Media," said Annunziata. Becoming a public entity will enable us to facilitate growth in the ever-expanding tourism and hospitality sectors not only in Niagara but across North America."

"Over the past year, we've seen huge potential to grow and develop," said Albert Iannantuono, President & CEO, Andromeda Media Capital Corporation Limited. "The e-commatrix.com(R) licensed partner network is expanding rapidly, our product offerings are receiving a lot of attention from potential partners and now with the addition of Tri-Media's strengths in traditional marketing, Anthony's expertise and with George Barkwell in place as our new CFO, we are poised to take advantage of many new opportunities."

Now in it's 20th year, Tri-Media is an award-winning Integrated Marketing Communications and Technologies firm serving a global clientele. Since 1986, Tri-Media has delivered proven results through its complete range of digital and traditional marketing solutions.

Andromeda will continue to provide breakthrough integrated marketing solutions both directly to clients and through its licensed channel network. The ecmSuite(TM) of Internet products and services are introduced to market through an international network of licensed partners as complimentary product lines to their existing solutions, and under a progressive revenue-sharing model.

Issued and outstanding capitalization as at December 31, 2004 - 3,757,983 common shares. No stock exchanges have reviewed or accepted responsibility for the adequacy or accuracy of the content of this press release.

(i)Readers are cautioned that these are estimates based on assumptions we consider reasonable, including an assumption that this system will be accepted and adopted by campers to similar extents as have been adopted in other provinces.

Certain statements contained herein constitute forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business and financing, business trends, and future operating revenues and expenses. Statements regarding the aforementioned are based on several assumptions and are not to be considered fact. Although Andromeda Media Capital Corporation Limited and e-commatrix.com inc. believe that the statements are reasonable, it can give no assurances that such expectation will prove to be correct. Investors are cautioned that any forward-looking statements made by Andromeda Media Capital Corporation Limited or e-commatrix.com inc. contain no guarantee of future performance and that actual results may differ materially from those set forth in the forward-looking statements. For additional information see the reports filed by the company in its securities filings with applicable securities regulators (currently available at www.sedar.com). Unless otherwise required by applicable securities laws, Andromeda disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.