Business Services Industry

NDS and IXI Mobile Partner to Offer Multimedia Content Protection for Feature Phones

Business Wire, Feb 9, 2005

LONDON -- NDS mVideoGuard(TM) Mobile DRM is Integrated into IXI-Connect OS(TM) to Enhance Content Security

Highlights:

--Solution enables OMA compliant protection of video, MP3s, ringtones, games and more on mass market feature phones.

--NDS expands mobile business end-to-end DRM solution with integration of mVideoGuard into IXI-Connect OS.

--IXI strengthens IXI-Connect OS with compelling video and audio content from leading content providers including MTV, FIFA and NFL

--Supports OMA compliant DRM technologies: OMA1, OMA1 and OMA2 - each level offers greater security and features.

NDS Group plc (NASDAQ:NNDS) (Euronext Brussels:NNDS), a News Corporation company and a leading provider of technology solutions for digital pay TV and digital content protection for mobile devices, and IXI Mobile, a leading feature phone operating system provider, announced today that IXI will integrate an OMA compliant DRM solution using NDS mVideoGuard into IXI-Connect OS.

NDS's strong content protection technology extends the IXI-Connect OS offering by allowing premium content, including video, games and MP3s, to be protected and the rights to be secured. The OMA compliant solution enables new revenue opportunities, allowing business models such as content subscriptions, single purchase, pay-per-time, pay-per-level, gifting, free preview, pay-per-use and metering functions.

IXI-Connect OS, together with NDS's mobile DRM solution, enables mobile operators and content providers to offer premium, value-added mobile content to mass market users.

"IXI is pleased to be working with NDS," said Ram Fish, Vice President Software Product Marketing, IXI Mobile, Inc. "With NDS's leading DRM product, IXI-Connect OS delivers true multimedia content protection, enabling distribution of compelling multimedia content and increasing carriers' content revenues. This partnership expands NDS's content protection offering in the mobile space and enhances our operating system's value to mobile operators and manufacturers."

"As a leader in broadcast content protection, we believe it's crucial for the mobile industry to support DRM in mass market feature phones, and therefore IXI is the leading choice with the most viable, complete feature phone OS solution in the market" said Carmi Bogot, NDS Vice President Business Development

The NDS mobile DRM solution is OMA compliant and utilizes key NDS technologies for content protection, encryption, rights management, metadata, and personalization. NDS has built on its existing broadcast content protection strengths to create one mobile DRM solution for all types of content: music, video, MMS, ringtones, games and applications, and for multiple delivery mechanisms - downloading, streaming and broadcasting.

IXI-Connect OS is a complete, customizable and upgradeable mobile Operating System designed specifically for feature phones and data-centric devices. IXI-Connect OS is tailored to meet advanced mobile operator requirements and drives adoption of new revenue generating services. IXI-Connect OS also features PMG(R) (Personal Mobile Gateway) technology, which allows a mobile phone to wirelessly Internet-enable a variety of application-specific PMG companion devices such as messaging terminals, watches, cameras and MP3 players.

About NDS Group

NDS Group plc (NASDAQ/Euronext Brussels:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See http://www.nds.com/ for more information about NDS.

About IXI Mobile

IXI Mobile, Inc. develops a feature phone operating system as well as messaging devices for the mass market. IXI's Operating System, IXI-Connect OS(TM), is a robust, customizable, and upgradeable solution, and includes PMG(R) technology. PMG (Personal Mobile Gateway) technology allows a mobile phone or data-centric device to wirelessly Internet-enable a variety of companion devices such as messaging devices, watches, cameras, and MP3 players. IXI's customers include mobile operators and service providers, as well as device manufacturers. IXI is a member of OMTP, the Open Mobile Terminal Platform group. IXI was founded in 2000 and is headquartered in Redwood City, California. IXI is privately held and backed by leading venture investors, as well as Intel and Texas Instruments. More information can be found at: www.ixi.com.

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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