Key Industry Analyst Names Medsite Leader in eDetailing Industry; Datamonitor Report Cites Physician Relationship Management, Brand Equity and Integrated Platform as Key Strengths

Business Wire, Feb 9, 2005

NEW YORK -- Medsite, the leader in e-pharmaceutical marketing, today announced that its positioning in the industry has been sustained in a report released by independent market research firm, Datamonitor. Electronic Detailing: Reaching Physicians with Consistent and Comprehensive Marketing Message Online, published in December 2004, notes that "Medsite has been, and will likely continue to be, the leader within the U.S. eDetailing vendor market for some time."

In addition to highlighting Medsite's leadership in this vital market, the report goes on to note that "Medsite's success within the marketplace is due to the following factors: physician relationships management; brand equity and experience and an integrated platform." Datamonitor also notes that "a key factor in Medsite's success has been the individual attention it is able to give each client's program." Among its strengths, the report listed Medsite's database of 400,000 U.S. physicians, many of whom have registered with Medsite Invites(TM) to receive invitations specific to their interests; the fact that Medsite has conducted more than 100 marketing programs and has four years of experience in the eDetailing space. The numerous client needs Medsite can address, including market research, physician recruitment, design and delivery of eDetailing, supply and delivery of incentives, real time analytics and personalized program management were also an important aspect of this industry brief.

"Datamonitor's recognition of Medsite as the U.S. eDetailing industry leader is a great honor," said Sundeep Bhan, CEO, Medsite. "To be acknowledged for our physician relationship management, unsurpassed access to US physicians, brand equity and platform capabilities is a testament to our strategic vision and ability to create innovative solutions to help the pharmaceutical industry achieve its marketing goals."

The report reaffirms the importance of combining the traditional pharmaceutical sales detail model with the eDetailing model. It notes: "These two models, when combined effectively, can increase the number of physicians reached by a pharmaceutical sales detail, as well as the frequency with which individual physicians are detailed."

The overall industry brief explores the importance of the pharmaceutical sales call to a drug marketing program, examines the inefficiencies inherent in the pharmaceutical industry's reliance on the face-to-face sales call as a primary means by which to influence physicians' prescribing behavior and proposes electronic detailing (eDetailing) as an effective solution to many problems facing marketing teams today.

Medsite was previously recognized as an industry leader in Forrester Research's Sept. 17, 2003 industry brief on eDetailing, attaining a top position in each of the three indicators: strategy, current offering and market presence.

For additional information on Medsite's eDetailing program, contact Nancy Dwyer at ndwyer@medsite.com. To order the Datamonitor report in the U.S., contact wlloyd@datamonitor.com.

About Medsite

Medsite is the leader in e-pharmaceutical marketing. The company forges strong, long lasting, and mutually beneficial relationships with physicians and the organizations that want to reach them. Medsite's innovative e-marketing solutions, such as Medsite iDetail(R), Interactive Grand Rounds(TM) and Medsite Rewards(TM), have been utilized by pharmaceutical, biotechnology and communications companies including Pfizer, Bristol Myers-Squibb, Novo Nordisk, Wyeth and Cardinal Health.

Medsite is a privately held, venture-backed company with investors including Morgan Stanley Venture Partners, JP Morgan Partners, and others. Medsite has been ranked as one of the fastest growing technology companies in the Deloitte & Touche "Fast 50" in New York (2001)(2004), and in the D&T/Forbes "Fast 500." Medsite's headquarters are at 370 Seventh Avenue, New York, NY 10001. The company's telephone number is (212) 417-9500; email can be directed to knowledge@medsite.com. Additional information can be found at http://solutions.medsite.com.

About Datamonitor

Datamonitor plc (DTM.L) is a premium business information company specializing in industry analysis. It helps its clients, 5000 of the world's leading companies, address complex strategic issues. Through its proprietary databases and wealth of expertise, it provides clients with unbiased expert analysis and in-depth forecasts for six industry sectors: automotive, consumer markets, energy, financial services, healthcare and technology. Datamonitor maintains its headquarters in London and has regional offices in New York, Frankfurt, Hong Kong, Shanghai, Tokyo and Sydney.