Virgin Electronics Unveils New ``Silver-dollar'' Sized Wearable 256MB MP3 Player

Business Wire, Jan 10, 2005

SAN JOSE, Calif. -- Stylish Music Players Feature Drag-and-Drop Simplicity and Rechargeable Batteries

Today, Virgin Electronics unveiled the new 256MB Wearable MP3 Player that's so small it can fit in any pocket. The silver-dollar-sized wearable MP3 player weighs just half an ounce and is ideal for people who love to enjoy music on the go. The 256MB Wearable MP3 Player is just $99 and can hold four hours of digital music. Last fall, Virgin Electronics introduced the 128MB Wearable MP3 Player which is priced today at $79. Both products are available at www.virgin.com/electronics and on consumer electronics retail stores nationwide.

"Good things come in small packages, and the new Virgin Electronics 256MB Wearable MP3 Player is no exception," said Joe Sipher, senior vice president of marketing at Virgin Electronics. "The Wearable MP3 players are incredibly easy to use as they come with a USB cable that transfers music and charges the lithium-ion batteries all at the same time."

The Wearable 256MB Player holds roughly 80 songs and 128MB MP3 Player holds about 40 songs. Both include one of the simplest interfaces ever devised. The Virgin Electronics Wearable MP3 Players do not need complicated software or even a power adaptor. Consumers just plug the players into their PC or Mac USB ports to load songs and charge the devices, all at the same time with the same cables. Two simple buttons turn the player on and off, skip songs and control volume. The Wearable MP3 Players come with an armband and stylish white earbuds. Consumers can also attach any standard headphones to the Wearable MP3 Players.

Virgin Electronics Products

Virgin Electronics offers a full line of digital music products. The Virgin Player 5GB is a sleek hard-drive-based digital audio player weighing in at just 3.1 ounces. Virgin Boomtube(TM) and Virgin Boomtube EX are the first portable speaker systems to have twist-off speakers for true stereo separation. MP3 owners who want to share their tunes in style and volume with friends will want to get their hands on the cool, aluminum, tubular-shaped Virgin Boomtube product line.

About Virgin Electronics

Virgin, one of the most respected brands in the world, is involved in planes, trains, mobile phones, soft drinks, music, and more. Virgin Electronics is the electronics arm within the Virgin Group focused on creating world-class personal, portable, simple and connected digital products for consumers. For more information, visit www.virginelectronics.com or www.virgin.com.