Business Services Industry

Motricity Launches `'New Year, New You!`' Campaign Offering eBooks and Mobile Software to Help You Achieve Your New Year's Resolutions

Business Wire, Jan 12, 2005

DURHAM, N.C. -- Motricity announced today that it's leading consumer sites PalmGear.com, eReader.com and PocketGear.com have teamed up to help you achieve your New Year's resolutions. Motricity's own New Year's resolution is to provide a selection of eBooks and software applications for mobile and handheld devices to help customers take control of their lives through improved organization, time-management, fitness and more.

Each year 40-45% of Americans make New Year's resolutions. However, these goals often become too complicated to maintain, with more than 50% of people's resolutions failing in less than six months.

The good news is that PalmGear.com, eReader.com and PocketGear.com can improve that success rate through technology for mobile and handheld devices. The portability of these devices puts the tools you need at your fingertips, providing a fun and easy way to stay on track, whether you are at home or on the go.

Sharon Mathews of Beaumont, Texas is a forty two year-old working mother, wife, "tweener" and a twenty-year runner. "I recommend using tools like these to all busy women like myself. They really can return a little sanity to your life and help keep you on track," she said. "Even my neighbors are happy - I haven't forgotten to put the trash out in months!"

Melanie Bisaccio has also seen success using these tools. "I have lost 45 lbs. with the help of my handheld device and CalorieKing software. It's like carrying my conscience in my pocket," she exclaimed.

Motricity has identified a large selection of bestselling software and eBooks designed to help people like Sharon and Melanie meet their New Year goals. Specifically, we have identified twelve of the most popular New Year's resolutions and are offering the titles dedicated to supporting those goals. This New Year's selection includes eBooks and software dedicated to diet and exercise, stress management, careers and education, self-help, financial management, travel, home improvement, time management, organization, wine and food and more.

Selected eBook titles include:

"The Ultimate Weight Solution" by Phillip C. McGraw Ph.D.

"The 7 Habits of Highly Effective People" by Stephen R. Covey

"The Procrastinator's Handbook" by Rita Emmett

"The Lazy Person's Guide to Investing" by Paul Farrell J.D., Ph.D.

"Mrs. Fixit Easy Home Repair" by Terri McGraw

For a complete list of eBooks to help you keep your New Year's resolutions, visit http://www.ereader.com/feature/book/category/101.> Selected software titles for Palm devices include:

CalorieKing Handheld Diet Diary - By using CalorieKing's huge food and exercise database, you can record everything you eat and your exercise regimen - and then track your weight over time.

Life Balance - Coaching software that provides a dynamic "to do" list driven by the importance of your goals, your desired time and effort and feedback from what you accomplish each day.

Wine Enthusiast Guide 2004 - The premier mobile companion for choosing, evaluating, managing and enjoying wine. Whether you're a connoisseur with a wine cellar or a novice with a wine list, help has arrived!

PDA Cookbook Plus - Now you can write and store your recipes for fast and convenient reference. Also, share your favorite dishes easily with others by beaming your recipes!

Agendus for Palm OS Standard Edition - A powerful personal information manager that integrates all four of the basic Palm OS(TM) functions: calendar, contacts, memos and the "to do" list.

For a complete list of Palm OS software to help you keep your New Year's resolutions, visit http://www.palmgear.com/index.cfm?fuseaction=specials.newyears.

Selected software titles for Pocket PCs include:

Pocket Diet Tracker - Pocket Diet Tracker is designed to help you keep track of your daily food intake and exercises. Pocket Diet Tracker runs on Pocket PC devices enabling you to log your food intake anywhere at anytime.

Personal Health and Diet Manager - Personal Health and Diet Manager is an easy way to track your health, diet and fitness information. It helps plan weight loss or gain by tracking calories and other data from meals, exercises, and other activities.

SmokerStop - SmokerStop uses your Pocket PC device to help you quit smoking without patches or chewing gum. The smoking addiction is gently reduced at your own personalized pace.

Pocket Relaxer - Pocket Relaxer, the Environmental Sound Generator! Use it at work, home, or when you travel to help you relax or fall asleep. Use it in a noisy hotel room to help block out the noise. Use it in the nursery to help your baby fall fast asleep. Use it at work to help you concentrate.

5 Steps to Personal Power - Have you ever wondered why it is that some people seem to be born winners? The kind of people who regularly and easily achieve their personal and career goals? What empowers such people to succeed where others might fail? It really isn't a mystery. These people have learned how to take control of their lives by charting a course aimed directly at success.

For a complete list of Pocket PC software to help you keep your New Year's resolutions, visit http://www.pocketgear.com/promo.newyears.asp.>

 

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