OutStart and Cardinal Health Demonstrate How to Drive Sales Proficiency Through Flexible, Customized Training

Business Wire, Jan 17, 2005

BOSTON -- OutStart, the leading provider of systems for learning and knowledge sharing, today announced that it will co-host a Webinar on managing sales proficiency with Cardinal Health, the second-largest distributor of pharmaceuticals and other medical supplies and equipment in the U.S. The Webinar will take place on Wednesday, January 19 at 9:00 a.m. EST at www.searchcrm.com.

WHO:   Dirk Reckerman, SPM Implementation Leader at OutStart
       Cindy Davidson, Vice President of Sales Training and
       Development at Cardinal Health.

WHAT:  Mr. Reckerman and Ms. Davidson will deliver a presentation
       entitled "Large Sales forces and Complex Products - Case Study
       in Managing Sales Proficiency." Ensuring that 1,200 sales reps
       in 15 different sales forces have access to information and
       training on over 300,000 products is no easy task. Find out how
       Cardinal Health is using OutStart's Sales Proficiency
       Management (SPM) solution to manage a voluminous flow of
       product communication and track individual proficiency in
       several key areas, including product knowledge, pricing,
       competition and regulatory compliance.

WHEN:  Wednesday, January 19 at 9:00 a.m. EST

WHERE: Click here to register: www.searchcrm.com

"Providing a sales force with the necessary product information is only half the battle," said Massood Zarrabian, President and CEO of OutStart. "Organizations must have a clear understanding of who received the information, who read it and, more importantly, who understands it, so they can identify and fix knowledge gaps before they impact performance. Cardinal Health is a great example of a company achieving results and increasing sales through sales proficiency management."

About OutStart

OutStart provides learning and knowledge-sharing software applications to small, mid-market, government, and Global 2000 organizations. OutStart customers build competitive advantage by making their customers, employees, and partners more knowledgeable and better trained through superior content development, management, and delivery. The company's approach is learner-focused and content-centric.

OutStart's award-winning product family enables people to know exactly what they need to be better at their jobs and to learn when, where, and how they want. Customers like Empire BlueCross BlueShield, Cisco Systems, Steelcase, the U.S. Navy, Verizon, and Westland Helicopters rely on OutStart to increase individual and organizational performance, improve knowledge transfer, and lower operating costs. Headquartered in Boston, MA, OutStart has offices throughout the US and Europe and can be found on the Web at www.outstart.com.