STTC/WBU, Begins Diversification Of Product Offering By Adding 5,000 Pet Supply Products - Signs Deal with Pet Edge and Ryan's Pet Supply

Business Wire, Jan 19, 2005

BERNARDSVILLE, N.J. -- SoftNet Technology (OTCBB Symbol: STTC) (German WKN#: A0B7RZ) announced today that WholesaleByUs, LLC (WBU) increased the number of products for sale by more than 5,000 products to almost 30,000. As mentioned in the press release of January 18, 2004, WBU is in negotiations with numerous suppliers of products both domestically and internationally to continue to increase the number and diversity of products offered.

In time, WBU has a goal to supply the largest and most diversified array of products for sale on the Internet. Both Ryan's Pet Supply and Pet Edge are leading suppliers of pet supplies. WBU is the first non-dealer that both of these companies are willing to sell through. This is evidence of the great opportunity that WBU can provide for manufacturers and the like to sell through WBU on the Internet.

Expansion to home goods, personal care items, medical supplies and a plethora of consumer goods is expected to occur in time. Additionally, WBU through the Frankfurt, German based Subsidiary, expects to start providing European manufactured products for sale both in the European Union and in the United States

The genius displayed by the WBU management is not just in increasing the product offering, but increasing it at no additional cost to the companies that supply the product for sale through the WBU system. While expansion has been fast and furious, WBU is still in the transition stages with the new technology and procedure changes that were made in December of 2005. The march towards 100,000 products will now begin to pick up steam. A more varied offering of products will continue to be added to the WBU website and entered into the system for sale.

"An explosion is just about to materialize," stated Mr. James M. Farinella, CEO/President of SoftNet Technology. "We are adding portals at an extremely fast rate and the product offering is just about to balloon to an unbelievable number. There is a 10 to 30 day lag for sales to follow - but when they do, it will be spectacular"

Please visit our website at www.softnettechnology.com for more information or call the company directly at 866-898-4842 (local - 908-204-9911) James M. Farinella, CEO.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by SoftNet Technology Corp (STTC) may differ materially from these statement due to a number of factors. STTC assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.