Channel Intelligence Drills into the Tools and Home Improvement Markets via an Online Sales Services Agreement with Black & Decker

Business Wire, Jan 20, 2005

ORLANDO, Fla. -- SellPath(SM) Product Links Service Implemented to Lead Online Shoppers to Brand-Specific Purchases at Online Retailers and Home Improvement Center Web Sites

Channel Intelligence, a Florida-based commerce data interchange services company, announced today a strong entry into the power tools and home improvement markets by signing an online sales services agreement with one of the nation's most enduring brands, Black & Decker(R).

Black & Decker is a leading global manufacturer and marketer of power tools and accessories, hardware and home improvement products, and technology-based fastening systems.

Channel Intelligence's SellPath(SM) Product Links Service will enhance online selling opportunities for well-known brands of Black & Decker power tools and home improvement products sold in home centers, and through mass distribution channels and third-party distributors.

Black & Decker is known for marketing innovative products to home owners and do-it-yourself enthusiasts. Selling opportunities in the tools and home improvement markets include sales of Black & Decker power tools, home and cleaning products, outdoor power equipment and accessories. Products in these categories range from drills, jigsaws, laser levels, and sonic distance measurers to hedge trimmers, string trimmers, cordless hand vacuums and even submersible cordless scrubbers.

The SellPath(SM) Product Links Service helps manufacturers increase sales by showing online customers where specific products are in-stock and readily available for online purchase. The Product Links service encourages final purchase commitment from online shoppers by effortlessly leading consumers from research on the manufacturer's Web site to the product pages at online retailers where they may easily complete their transactions. These online retail partners include Wal-Mart, The Home Depot, Lowe's, Sears, Target, Kmart and many others.

Customers can now search for products via http://www.BlackandDecker.com and by clicking on the "Buy Online Now" button determine their options to immediately purchase that product online. The Product Links Service enhances the consumers' ability to purchase products via the Web as it eliminates the frustration sometimes experienced by online shoppers while navigating back and forth between manufacturer and retailer Web sites.

Channel Intelligence has traditionally served manufacturers of consumer electronics, computing, photo/video and other technology-related products within the retail industry, including such brands as Canon, Hewlett Packard, Konica Minolta, LG Electronics, Microsoft and Samsung. Retail channel partners include Best Buy, Circuit City, CDW, CompUSA, OfficeMax, RadioShack and Target. Last year, Channel Intelligence delivered more than $9 Billion in selling opportunities to retailers and manufacturers who subscribe to SellPath(SM) Services.

"Regardless of industry, smart manufacturers are always looking for new and innovative ways to reach more customers with their valuable products and services," said Rob Wight, Channel Intelligence CEO and President. "Our SellPath(SM) Services can be instrumental in helping Black & Decker reach its strategic goals for multi-channel growth."

About Channel Intelligence, http://www.channelintelligence.com

Founded in 1999 and headquartered near Orlando, Fla., Channel Intelligence develops suites of commerce data interchange services, which enhance the online and offline sales process among manufacturers, retailers, value-added resellers (VARs) and consumers. Channel Intelligence serves more than 100 manufacturers and 400 retailers worldwide with SellPath(SM) Services and BrandPath(SM) Services that increase channel sales. Channel Intelligence also offers commerce data and product content syndication services, which are built upon the Commerce Data Interchange (CDI) platform.

About Black & Decker Corporation, http://www.blackanddecker.com

Black & Decker is a leading global manufacturer and marketer of power tools and accessories, hardware and home improvement products, and technology-based fastening systems. It also makes electric lawn and garden tools, plumbing products (Price Pfister), specialty fastening and assembly systems, security hardware (Kwikset), and cleaning and lighting products (Dustbuster vacuum cleaners, SnakeLight flashlights).