Summit LifeNutrition Announces Release of SmartJourney Weight Loss Program

Business Wire, Jan 20, 2005

LOS ANGELES -- Summit LifeNutrition, LLC, a vibrant entrant into the diet and wellness arena, announces the release of SmartJourney, its new weight loss program, and its website, SmartJourney.com. SmartJourney is based on a proven system that has helped thousands lose weight and keep it off. SmartJourney is a 12-Week, healthy weight loss system that identifies the user's own unique metabolic body type and is the key to ending obesity and yo-yo dieting. The 12-Week SmartJourney system is now available on the web at www.smartjourney.com or by calling, toll-free, 1-866-478-3046.

Summit LifeNutrition was co-founded by two high profile industry veterans with years of combined experience in the nutrition and fitness industry -- business executive Frank Tirelli and celebrity nutritionist Philip Goglia. Their expertise brings a refreshing new approach to the world of health and fitness. Frank Tirelli most recently served as CEO and President of Herbalife International, a leader in health and weight loss management for over two decades generating $1.8 billion in annual retail sales. Prior to Herbalife, Frank was with Deloitte for twenty-one years and was most recently its Vice Chairman and CEO of the Western Region. Philip Goglia is a highly sought after nutritionist, fitness trainer and author, working with top Hollywood celebrities and fitness models. Frank Tirelli states, "Fitness and nutrition have been my avocation all my life. With SmartJourney, we have finally created a healthful system of losing weight and keeping it off."

The SmartJourney weight loss program is based on the same system that Philip Goglia uses to help thousands at his clinic including top Fortune 500 CEOs, athletes, and leading celebrities such as Kim Delaney, Gillian Anderson, Kristanna Loken, Mickey Rourke and Owen Wilson.

Based on research that supports the theory that there is no "one-size-fits-all program that works for everyone" (e.g., low-carb, high protein, high carbohydrate, etc.), SmartJourney is customized specifically for your metabolic type. In addition, SmartJourney matches your metabolic type with your gender and weight. It is so effective that it works in 12 weeks. Additionally, SmartJourney is a healthful, easy-to-follow weight loss system featuring a unique combination of Nutritional expertise, Nutritional Supplements and Meal Replacements, Personal Coaching options, Ongoing Support and encouragement throughout the user's weight loss journey. Philip Goglia states, "I am very excited to introduce SmartJourney to the world by way of SmartJourney.com. The SmartJourney system takes nutrition to a whole new level with personalized assistance and coaching available for everyone on the program. To the over 80 percent of people who go on a diet and gain the weight back, the SmartJourney system offers a unique opportunity to achieve and maintain that long-sought long-term weight loss."

For more information, please visit www.SmartJourney.com or contact:

Corinne Bourdeau
360 Degree Communications
310-454-8933

www.SmartJourney.com