Business Services Industry
Expert to Discuss U.S. Hispanic Demographics for Marketers at Innovations Conference
Business Wire, Jan 24, 2005
MIAMI -- A leading authority on U.S. Latinos, Roberto Suro, will discuss changes in Hispanic demographics at the Innovations in Hispanic Marketing conference, April 6-7 in Miami. Suro is director of the Pew Hispanic Center.
Suro compiles the organization's 2004 National Survey of Latinos and other reports which focus on U.S. Hispanic demographics, economics, education and identity. His presentation at the conference will highlight the Pew Hispanic Center's most recent research findings of interest to marketers and advertisers targeting Hispanic consumers.
Conference speakers will also include Guy Garcia, an award-winning journalist and multimedia entrepreneur; and Juan Faura, a veteran Hispanic marketer and president of Cultura LP, a leading Hispanic advertising agency. Faura is the author of "The Whole Enchilada," a book that teaches mainstream marketers how to reach Hispanics. Garcia wrote "The New Mainstream: How the Multicultural Consumer is Transforming American Business." He describes his book as a wake-up call and road map to the new multicultural reality in America.
Additional speakers will include Hispanic marketing practitioners from a wide range of industries and companies, including McDonald's, Citigroup, Cosmopolitan, General Mills, AOL, Southwest Airlines, ABC, DeWalt, People en Espanol, Kraft, American Greetings, Virgin, and Yahoo! en Espanol.
Organized by Miami-based MFM Trade Meetings, the conference is open to professionals responsible for Hispanic or multicultural marketing, interactive marketing, consumer research, branding, advertising, communications, media planning, business development and merchandising.
Details and registration information can be obtained by visiting http://www.trademeetings.com or calling 866-636-7350, toll-free in the U.S. and Canada.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders


