Expert to Discuss U.S. Hispanic Demographics for Marketers at Innovations Conference

Business Wire, Jan 24, 2005

MIAMI -- A leading authority on U.S. Latinos, Roberto Suro, will discuss changes in Hispanic demographics at the Innovations in Hispanic Marketing conference, April 6-7 in Miami. Suro is director of the Pew Hispanic Center.

Suro compiles the organization's 2004 National Survey of Latinos and other reports which focus on U.S. Hispanic demographics, economics, education and identity. His presentation at the conference will highlight the Pew Hispanic Center's most recent research findings of interest to marketers and advertisers targeting Hispanic consumers.

Conference speakers will also include Guy Garcia, an award-winning journalist and multimedia entrepreneur; and Juan Faura, a veteran Hispanic marketer and president of Cultura LP, a leading Hispanic advertising agency. Faura is the author of "The Whole Enchilada," a book that teaches mainstream marketers how to reach Hispanics. Garcia wrote "The New Mainstream: How the Multicultural Consumer is Transforming American Business." He describes his book as a wake-up call and road map to the new multicultural reality in America.

Additional speakers will include Hispanic marketing practitioners from a wide range of industries and companies, including McDonald's, Citigroup, Cosmopolitan, General Mills, AOL, Southwest Airlines, ABC, DeWalt, People en Espanol, Kraft, American Greetings, Virgin, and Yahoo! en Espanol.

Organized by Miami-based MFM Trade Meetings, the conference is open to professionals responsible for Hispanic or multicultural marketing, interactive marketing, consumer research, branding, advertising, communications, media planning, business development and merchandising.

Details and registration information can be obtained by visiting http://www.trademeetings.com or calling 866-636-7350, toll-free in the U.S. and Canada.