Cabela's Aims to Convert Browsers into Buyers with ForeSee Results

Business Wire, Jan 25, 2005

ANN ARBOR, Mich. -- ForeSee Results today announced that Cabela's, the World's Foremost Outfitter of hunting, fishing, and outdoor gear, has engaged it to analyze online customer satisfaction in an effort to increase conversions on www.cabelas.com.

Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results measures customer satisfaction for people browsing the Cabela's website and identifies key drivers of customer satisfaction. ForeSee Results will also measure Cabela's online check-out process.

"ForeSee Results provides expertise and technology we use to identify the specific issues that matter most to our site visitors and have the greatest effect on their behavior. With this insight, we can prioritize our site improvement efforts based on where we'll get the most ROI," said Vince Stephens, Manager, Internet Planning & Analytics.

Cabela's benchmarked online customer satisfaction last year with data from ForeSee Results and is contrasting it with current customer data collected during this holiday season. "When we compared survey results for the two time periods, we saw a dramatic difference reflected in customer satisfaction scores for site performance. The customer satisfaction data lined right up with actual site performance information," said Stephens.

"Cabela's feels so strongly about customer satisfaction that it touts a 100% satisfaction guarantee right on its website. We're happy to provide an incredibly responsive and precise gauge to monitor customer satisfaction so Cabela's can deliver on this guarantee and reap the rewards of having highly satisfied customers," said Larry Freed, President and CEO of ForeSee Results.

About ForeSee Results

ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Danskin, Hallmark, Finish Line, Lillian Vernon, Overstock.com and Tower Records. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

About Cabela's

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the nation's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the United States, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high quality outdoor products at competitive prices while providing superior customer service. Cabela's operates as an integrated multi-channel retailer, offering its customers a seamless shopping experience through its catalogs, Web site and destination retail stores. Cabela's also issues the Cabela's Club(R) VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships.