Leaders from New York Times Digital, Reuters, Billboard Magazine and Harvard Headline Inaugural Syndicate Conference in May 2005

Business Wire, Jan 31, 2005

FRAMINGHAM, Mass. -- Keynote by New York Times Digital CEO highlights event providing education, deal making, and strategic business opportunities surrounding RSS and the emergence of Web media syndication

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and solutions, today announced the keynote and featured speakers for Syndicate(TM), a B2B conference focused on emerging trends and technologies in content syndication. Martin Nisenholtz, CEO of New York Times Digital will deliver the opening day keynote by discussing the shifts in consumer behavior and consumption that are creating opportunities for owners, aggregators and distributors of content.

Syndicate will take place May 17-18, 2005 at New York City's Marriott Marquis Times Square. The theme of the inaugural Syndicate conference will be "RSS: Risk, Reward and Revolution." RSS (Really Simple Syndication) and related syndication technologies are driving a content delivery revolution. Syndicate will give an overview of RSS and related syndication technologies, media fragmentation trends, and their impact on corporate marketers, traditional media companies, advertising, public relations and marketing professionals.

A leading figure in the news publishing industry, Martin Nisenholtz was named CEO of New York Times Digital in June 1999 and is responsible for guiding the online presence of The New York Times and the Boston Globe through a period of significant technological and social change. His address will focus on how emerging Web syndication technologies are changing the nature of the content provider and consumer relationship, and consequently, how those changes will impact traditional business models.

At stake are billions of dollars being spent in online advertising and what the future holds for this significant commercial sector. Other featured speakers at the event include:

--Alexander Hungate, Chief Marketing Officer, Reuters - the world's largest international multimedia news agency

--Susan Butler, senior writer and legal analyst for Billboard magazine - the leading international newsweekly of music, video and home entertainment

--David Winer, Fellow, Berkman Center for Internet & Society, Harvard Law School

--Doc Searls, co-author of the best-selling business book "The Cluetrain Manifesto - The End of Business as Usual"

"These leaders will share real-world strategic business ideas and models for how to take advantage of these new technology trends," said Shelley Ballarino, event director for Syndicate. "They will also offer case study examples of how to best integrate RSS tagging into marketing and advertising campaigns. Professionals on all sides of this issue will find Syndicate a unique opportunity to network and learn how to profitably adopt these technologies."

For more information about Syndicate or to register for the event beginning early February 2005, please visit www.syndicateconference.com.

About Syndicate

As the premier event for content syndication trends, Syndicate(TM) (www.syndicateconference.com) is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference Expo(TM), Wireless Sensing Solutions(TM), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About FuelDog Events

FuelDog Events works with tradeshow industry partners and clients to develop new event concepts and solutions. FDE has worked with major business media companies across the industry, and has helped bring to market a range of innovative event concepts and technology solutions.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.