Frost & Sullivan Technology Leadership Award for SealedMedia

Business Wire, Jan 5, 2005

PALO ALTO, Calif. -- Frost & Sullivan's recent analysis, U.S. Digital Rights Management (DRM) Markets, selected SealedMedia as the recipient of the 2004 Technology Leadership Award. An important technology leader in the enterprise class DRM market, SealedMedia recently relocated its corporate offices to California, from London, to better position itself in the largest DRM market in the world - the United States.

Every year, Frost & Sullivan presents the Technology Leadership Award to a company that has demonstrated excellence in technology within its industry. The award recognizes excellence in all stages of the technology life cycle - incubation, adaptation, take-up, and maturity - to ensure a continuous flow of improvements. By innovating leading-edge concepts, the company has pioneered client applications.

"SealedMedia is probably the largest specialty DRM vendor in the United States as determined by licensed users, which include, what the company claims are, the five largest enterprise deployments of DRM in the world," says Frost & Sullivan Industry Analyst Jarad Carleton. "Its big-name competitors in the U.S. market would do well to keep an eye on this company."

While SealedMedia does not command the largest market share in the United States for enterprise class DRM, its increased focus on this market should have the effect of closing the market share gap in the years to come. SealedMedia executives are determined to transform the company into one of the more well-known enterprise DRM brands on the market through a combination of partnerships, continuous product enhancements, and an impressive enterprise DRM product.

"A state-of the-art DRM product must be considered by any company with a need to protect sensitive or valuable content," says Carleton.

Capable of protecting numerous file formats including Microsoft Office (Word, Excel, and PowerPoint), PDF, HTML, e-mail, and graphic files such as gif and jpg as well as numerous audio and video formats, SealedMedia offers customers the ability to utilize a single DRM solution across the entire enterprise.

The company is committed to integrating with enterprise centric systems such as directory services and authentication systems, as well as leading document management systems. This makes SealedMedia the enterprise DRM company that competing vendors benchmark against. It also puts customers at ease knowing that the SealedMedia solution will evolve with their needs.

SealedMedia's "context"-based rights management model straightforwardly expresses end-user access rights in terms of existing employee roles within prevailing business processes, such as "Executive Communications" - an approach that is essential to modeling the complexity of large enterprises. Managing rights at the level of "contexts" also allows immediate enforcement of the document classification systems increasingly being adopted by enterprises concerned about the security of their digital information, as recommended by standards such as ISO 17799.

"This enterprise-focused architecture has helped SealedMedia win new customers concerned with the ease-of-use and ongoing manageability of a document security solution, and has tipped the purchase decision-making process in its favor in several instances," notes Carleton.

Additional product features, such as full auditing of online and offline usage of "sealed" documents and e-mails on remote desktops, allow document owners to run reports that show who accessed a document/e-mail, when, whether they printed it, and even whether access was attempted but denied. This is especially important for compliance with regulatory legislation such as Sarbanes-Oxley.

About SealedMedia

For more information, visit www.sealedmedia.com.

About Frost & Sullivan

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