Samsung Electronics to Unveil Cutting-Edge Products at CES 2005 in Las Vegas

Business Wire, Jan 6, 2005

LAS VEGAS -- CES 2005--Some of the world's most sophisticated products for a "digital lifestyle" will be on display

--Market leading flat-screen TVs, including the 102" PDP TV, the world's largest

--A TV lineup that includes 70" DLP model with 1080p resolution, LCD model with LED backlight, and super-slim Braun tube model

--Next-generation Blu-ray Disc recorders and players

State-of-the-art mobile products to usher in the era of "ubiquitous communications"

--Diverse products for digital multimedia broadcasting such as the world's first 6" DMB TV as well as portable DVD players, notebook PCs and handheld PCs with built-in DMB receiver

--Portable entertainment gadgets such as a "pocket watch MP3 player"

--World's first portable media player that supports MPEG-4 video

--3G W-CDMA terminal with built-in mega-pixel camera

--Worlds first 5M-pixel camera phone and US-style 2M-pixel camera phone

The future of the Digital Home is revealed

--First public look at HiWAVE, a next-generation wireless network technology

--DLNA showroom that demonstrates compatibility among various makes of consumer electronics and PCs

Samsung honored by CES Innovation Awards

--12 awards conferred on such items as the company's 46" LCD TV with LED backlights and 40" LCD TV with flat panel backlight

--The YH-999, which won the EISA Award last year, to get the Innovation Award at the CES

Samsung Electronics will have the largest booth (24,800 sq. ft.) among the over 2,500 participating companies at Consumer Electronics Show 2005 in Las Vegas January 6-9. Samsung will show a full range of unique, cutting-edge digital products, boosting its stature as the world's fastest growing brand and leader in the digital appliance and mobile phone market in 2005.

Leading the Way to a Digital Lifestyle

Samsung Electronics introduced a market leading 80" PDP TV at last year's CES, and this year the company will unveil the world's first 102" model, demonstrating its dominance in the flat screen TV market. The 102" PDP TV with 16:9 aspect ratio has a high-definition digital broadcast receiver built in. It delivers 1080p resolution, twice the density of the Korean digital broadcasting standard (1080i).

Samsung's proprietary Digital Natural Image engine (DNIe), an image enhancement algorithm, has been applied to reproduce 68.7 billion color shades, 60 times higher than the industry average. A contrast ratio of 2,000:1 provides even richer images.

The 6.1-channel SRS Trusurround XT, which provides virtual surround sound and Dolby Digital formats, delivers outstanding audio. Thus, Samsung's latest TV not only has the largest screen, but also is unsurpassed in both image and sound quality.

Samsung will exhibit an impressive array of world-class TV models, including a 70" digital light processor (DLP) TV with 1080p resolution, various LCD TVs with LED backlight and super-slim Braun tube TV. The 40" and 46" LCDs with LED backlight offer colors that are at least 40% richer than models with the conventional backlight. Samsung's space-saving 30" super-slim Braun tube model is just 16" thick, one-third as deep as regular Braun tube TVs with the same screen size.

Samsung has been the leading seller of digital TVs in the US for the past two consecutive years . US consumers have also indicated that the Samsung models are what they most prefer. The company will now intensify its marketing effort to further its stature in this market segment.

In addition to its Blu-ray Disc (BD) recorder (model: BD-R1000), Samsung will make public its BD player for the first time at this year's CES. The BD player supports high definition movie mode and can play back movies at a resolution of 1920 x 1080i. The player can also reproduce 8-channel surround sound to give a fuller audio environment than DVDs can provide.

The BD recorder, launched in December 2004, has a built-in tuner that supports digital terrestrial (ATSC) and analog terrestrial (NTSC) broadcasting formats. Importantly, Samsung developed the deck, pickup and chipset for this product in-house.

The next-generation Blu-ray Disc, which is the same size as a regular compact disc, can store at least two and a half hours of 1920 x 1080i resolution video.

Turning to home theaters, Samsung unveils its exclusive Super Digital Sound Master Extended (sDSM-E) technology for the first time. This enhanced version of Samsung's sDSM technology enables listeners to enjoy 7.1-channel sound out of just five speakers.

The home theater is also equipped with the world's first USB Host Play function. Memory camcorders, MP3 players, digital cameras and other products with USB ports can be connected, and the home theater can play back data stored in DivX video, MP3 audio, or JPEG image formats.

The home theater supports HDMI for the first time, which means the digital signals from the DVD can be transmitted without special conversion. The result is substantially improved picture quality.

Sophisticated Mobile Products for the Ubiquitous Era

Samsung Electronics will show digital multimedia broadcasting (DMB) receivers that provide users on the move with high quality video via various terrestrial frequencies.