Samsung Electronics to Unveil Cutting-Edge Products at CES 2005 in Las Vegas

Business Wire, Jan 6, 2005

Samsung is the first to introduce a portable DMB TV. The product, with a 6" LCD screen with 16:9 aspect ratio, LED backlight and digital broadcast receiver provides excellent picture quality. It plays back MP3 audio files and has a GPS (navigation) function. A digital camera can be connected and its contents downloaded. Of course video files and other multimedia contents can also be downloaded from a PC and played back on the portable TV.

In addition, Samsung has built a DMB receiver into a DVD player, notebook PC, and handheld PC in preparation for the budding "ubiquitous" market segment. These items will be on display at CES 2005.

In addition, Samsung will exhibit the world's first portable multimedia player (PMP) that supports MPEG-4 video. This product can play back a wider range of video than other PMPs currently available. A built-in gravity sensor protects data even when the product is jostled. Another popular feature of Samsung's PMP is that it can play back camcorder files directly, without the need for a separate conversion.

Other surprises from Samsung this year include an array of portable entertainment gadgets such as the handheld DVD player with 3" LCD and pocket watch MP3 player.

Meanwhile, Samsung is also showing off its world leader status in the mobile phone area. The company will demonstrate its cutting-edge 3G technologies by exhibiting the mega-pixel EV-DO phone currently being supplied to Verizon, the largest CDMA carrier in the United States. This petite, curvaceous handset comes with a 1.3M-pixel camera that takes sharp photos.

Moreover, Samsung is taking aim at the European (GSM) 3G market by showing a W-CDMA model with mega-pixel camera. The competitiveness of this product should allow Samsung to secure a strong position in the 3G synchronous/asynchronous segment.

Samsung also aims to maintain its front-running position in the camera phone market. At CES 2005, the company will show a 2M-pixel and the world's first 5M-pixel models as well as a mega-pixel camera phone with a LCD that can rotate to provide a landscape image.

Samsung is extending its CDMA leadership into the GSM market with items such as the SGH-P207, a simply designed model that can download video messages as well as MP3 files for ring tones. Another popular GSM offering is the SGH-E335, with clamshell design and internal antenna.

Samsung Electronics is taking advantage of CES 2005 to show the world its world-class designs and product functions, bolstering its position as a major player in North America.

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Samsung is also revealing HiWAVE for the first time, a next-generation wireless network technology that can transmit two or more HD videos continuously. Samsung applied Multi-Input Multi-Output (MIMO) technology to develop the capability to transmit data wirelessly at twice the speed (60Mbps) of other systems currently available.

Samsung's HiWAVE is a fast, reliable and convenient way to deliver video to various rooms in the home. HiWAVE, which can be used with any video-related component on the home network--TV, PVR, computer or set-top box--will be commercially available in the second half of 2005.