PowerDsine Demonstrating Power over Ethernet in Security Devices at IIPSEC 2005

Business Wire, Jan 6, 2005

PowerDsine(TM) Ltd. (NASDAQ:PDSN)

WHAT:   PowerDsine, a pioneer in Power over Ethernet (PoE)
        solutions, will be exhibiting at IIPSEC 2005 at Stoneleigh
        Park in Coventry, UK from January 25-27, 2005. Available at
        Stand M08, PowerDsine will be demonstrating of a range of
        network security cameras which have already been certified as
        PoE compliant by PowerDsine, including Axis, Sony, Canon and
        Toshiba.

        PowerDsine's Power over Ethernet products include both
        silicon-based PoE applications and standalone midspans. The
        standalone PoE midspans offer PoE functionality without
        requiring a complete infrastructure switch upgrade. The
        company supplies its PoE technology via OEM partners as well
        as through distributors, systems integrators and VARs.

        Since the IEEE ratified the PoE standard in June 2003, the
        adoption of PoE as a standard feature in most new enterprise
        infrastructure switches has been accelerated. Current key
        high-growth markets where PoE has been adopted include IP
        video cameras, voice over IP phones, and wireless LAN access
        points as well as other networked security devices.

        As a founding member of the IEEE 802.3af task force,
        PowerDsine has been a driving force behind the PoE standard,
        as well as the enhancement of the IEEE PoE 802.3af standard,
        dubbed "PoEplus", delivering higher power levels to devices
        that require more than the 13 Watts currently specified in the
        802.3af standard.


WHEN:   IIPSEC 2005
        January 25-27, 2005


WHERE:  Stoneleigh Park,
        Coventry, UK

About PowerDsine

PowerDsine(TM) (NASDAQ: PDSN) designs, develops and supplies integrated circuits, modules and systems that enable the implementation of Power over Ethernet in local area networks, providing the capability to deliver and manage electrical power over data network cables. PowerDsine offers integrated products and system solutions to communications equipment manufacturers in the telecom and datacom industries who incorporate them into, or bundle them with, their products. PowerDsine is a founding member of the IEEE 802.3af Task Force. For more information, please visit http://www.powerdsine.com

PowerDsine is a registered trademark of PowerDsine Ltd. All other trade names are the property of their respective owners.