Top Tier Publishers Gain Competitive Edge with Commission Junction's CJ Performer

Business Wire, July 11, 2005

CHICAGO -- ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance-marketing solutions, announced today at AD:TECH Chicago (Booth #109) the launch of CJ Performer(TM), a solution to help high-performing publishers increase revenue through Commission Junction. CJ Performer reinforces Commission Junction's commitment to its publishers and recognizes the value of its top producers by providing them with additional tools and services to grow their businesses.

Publishers accepted into CJ Performer are designated a Commission Junction Account Manager who works with them to improve their program and to develop successful marketing relationships with advertisers in the Commission Junction network. Top-performing publishers also benefit from enhanced services such as expedited response times to technical inquiries, complimentary access to product catalog data and free customized reporting. CJ Performers will be clearly distinguished within an advertiser's program, making it easier for advertisers to identify and optimize relationships with publishers who have a competitive advantage within the Commission Junction Marketplace.

To support its CJ Performers, Commission Junction has expanded Publisher Development, the account team responsible for servicing publishers. Commission Junction will continue to enhance the CJ Performer solution to support the changing needs of its publishers in the future.

"CJ Performers all have proven track records for delivering results. CJ Performer is our way of recognizing and rewarding the value created by our top publishers and helping them to become even more successful," said Tom Vadnais, senior vice president, Commission Junction and Mediaplex. "By providing incentives for good performance, we encourage all of our advertisers and publishers to create high quality relationships to grow their businesses."

To be eligible for CJ Performer, publishers must have an established account with Commission Junction; have met minimum commission and advertiser relationship thresholds; and be willing to work with additional advertisers. All CJ Performer applicants are subject to approval by the Commission Junction Network Quality group, which reviews publishers' business practices for compliance with Commission Junction's Code of Conduct.

About ValueClick

    ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of
media, technology and related services that enable advertisers,
agencies and publishers to reach consumers in all major online
marketing channels, through three business units:

    --  ValueClick Media (http://media.valueclick.com) provides brand
        advertising and direct marketing solutions for advertisers,
        agencies and publishers. Through its ValueClick Brand,
        ValueClick Direct, ValueClick Search and Web Clients groups,
        ValueClick Media offers marketers a wide range of distribution
        methods, including web-based advertising, co-registration,
        pay-per-click search, and a variety of email marketing
        options.

        ValueClick Media also includes PriceRunner.com
        (www.pricerunner.com), a leading global provider of online
        comparison-shopping services.

    --  Commission Junction (www.cj.com) provides advanced performance
        marketing solutions that help marketers increase online leads
        and sales. By facilitating strategic relationships between
        advertisers and publishers, Commission Junction leverages its
        proven expertise in affiliate marketing and search marketing
        to drive measurable results for its clients.

    --  Mediaplex (www.mediaplex.com) provides technology and services
        that help advertisers, agencies and publishers manage their
        online advertising and permission-based email campaigns.
        Additionally, Mediaplex provides the AdVault suite of software
        and services that help advertising agencies and other
        companies operate their businesses more efficiently, through
        effective agency management, media management, and content
        management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.