UK's Royal Mail Delivers Successful Marketing Programs with SPSS Predictive Analytics

Business Wire, July 12, 2005

CHICAGO -- SPSS (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today reported that the UK's Royal Mail is harnessing SPSS predictive analytics software to drive marketing programs for its SmartStamp(TM) service.

SmartStamp is an online system, launched in January 2004, designed to help small businesses tailor customer mailings by adding company logos, photos or slogans alongside the postage impression. It was developed by Lockheed Martin, a leading UK systems integrator.

As part of the development process, Lockheed Martin recommended the use of SPSS to help establish initial demand for SmartStamp and support ongoing marketing programs. Lockheed Martin bought the SPSS software and attended specific training courses with SPSS to provide analytical support to Royal Mail.

SPSS' predictive analytics solution helps to segment and profile SmartStamp customers to allow the Royal Mail to develop marketing programs tailored to customers' specific needs.

Lockheed Martin's European marketing manager Andy Callahan said: "I'd used SPSS previously and knew that it was the right solution for the task at hand. We selected SPSS because it enables users without computer programming knowledge to develop very powerful analytical solutions."

More than 13,500 small businesses are now using the Royal Mail's SmartStamp service and the 11 millionth SmartStamp mailing recently took place. SmartStamp also won the Best Use of Technology Award at the UK's National Business Awards, which recognize business excellence and innovation.

About SPSS Inc.

SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

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