Business Services Industry

Dell, Sheryl Crow Band Together for Home Entertainment; Company to Debut Campaign for Dell Media Center PCs, Digital TVs

Business Wire, July 12, 2005

ROUND ROCK, Texas -- Dell (NASDAQ:DELL) and Grammy(R)-award winner Sheryl Crow are teaming to demonstrate how home technology -- such as Dell Media Center PCs and 42-inch plasma TVs -- can strum up delight for everyone. And, for a limited time through Dell, music fans can access a clip from Ms. Crow's new single, "Good is Good," before its planned August release at www.dell.com/sheryl.> Ms. Crow will headline select Dell television commercials nationwide which are expected to begin in mid-July, touting how consumers can tap into the power of technologies such as Dell's Media Center PCs and plasma TVs for home entertainment. A print and online campaign, including direct-mail catalogs and newspaper inserts among other vehicles, is planned for later in July.

Consumers want to easily manage their digital content for entertainment, yet they face a dizzying array of technologies, products and complexity in the home. In conjunction with Intel Corp. and Microsoft Corp., Dell is addressing these issues by introducing new Media Center PC bundles that unify playing music, viewing photos and watching videos through an intuitive interface. For a limited time starting on July 14, U.S. consumers can get Microsoft(R) Windows(R) Media Center Edition 2005 software, an Intel(R) Pentium(R) 4 Processor with Hyper-Threading, and a TV tuner installed on a Dimension(TM) 5100 desktop computer for $849. Customers can also enjoy digital entertainment on Dell 42-inch plasma TVs starting at $2899, whether directly or remotely connected to a Dell Media Center PC(a). (Plasma TVs are not sold in Alaska or Hawaii.)

"Sheryl Crow is passionate about her music the same way Dell is passionate about helping customers get more out of technology in their lives," said Michael Farello, vice president, Electronics and Accessories, Dell. "Partnering with Sheryl will help us create additional awareness with consumers so they can easily enjoy digital music, photos, videos and games with Dell's portfolio of entertainment products."

"Technology's helped me with the writing and recording processes, and it's a great way to reach out to fans of my music," Sheryl Crow said. "Dell's combining all these different technologies and making it really easy to enjoy them. I can't think of a better partner for connecting fans, music and home entertainment than Dell."

In addition to Media Center PCs and digital TVs, Dell's home entertainment offerings include photo printers and Digital Jukebox music players. Dell products can enable customers to listen to digital music, view or print photos, record and view TV programming, watch or edit videos, or play games. Available with services including home installation and wireless network setup and support plans such as at-home service(b) or advanced exchange service(c), Dell entertainment products are designed to be easy to purchase, use and own.

For more information about Sheryl Crow's partnership with Dell visit www.dell.com/sheryl. For more information about Dell Media Center PCs and product photography, visit www.dell.com/mediacenter and www.dell.com/photos.> About Dell

Dell Inc. (NASDAQ:DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the past four quarters was $51.1 billion. For more information about Dell and its products and services, visit www.dell.com.

Pricing, specifications, availability, and terms of offers may change without notice. Taxes, fees, and shipping and handling charges are extra, and vary. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors.

(a) TV Tuner for Media Center PC required for watching live TV. Record, Pause & Play via PC requires an Internet connection for full functionality and may not be compatible with all cable systems and local broadcast signals. Remote TV connection to Media Center PC requires extender and 802.11(a) wireless router.

(b) At-home service provided via third-party contract with customer. Technician will be dispatched if necessary following phone-based troubleshooting. Availability varies. Other conditions apply.

(c) Replacement system or replacement part will be dispatched, if necessary, following phone-based troubleshooting, in advance of receipt of returned defective part or system. Replacements may be refurbished. Defective unit must be returned. Availability varies. Other conditions apply.

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