CAMEO Style Debuts Custom One Hour Photo Albums; Instant Gratification with Style for Digital Camera Users

Business Wire, July 12, 2005

MINNEAPOLIS -- CAMEO Style, the first digital photography and stationery studio for modern lifestyles, today premiered its line of one hour printed photo albums. This new product line allows anyone with a digital camera to create stylish photo albums quickly and without the hassle of manual assembly. Customers simply bring their camera's memory card - or the whole camera - into the store, and design associates elegantly bind the digital photographs in handsome albums in one hour or less, adding personality, style and decor to the presentation of photo memories.

For most consumers, digital cameras have made taking pictures easier and more fun than ever. "But what do you do with all those pictures?" asks Gary Orenstein, co-founder of CAMEO Style.

"Our customers are busy people who want to integrate their photographs with their lifestyles - nobody has time to deal with a growing stack of 4x6 prints or a computer filled with pictures that can only be displayed on screen," says Orenstein. "CAMEO Style delivers the satisfaction of quick delivery with a personal touch, perfect for a fresh look without the time requirements of a do-it-yourself project."

CAMEO Style created the one hour album to meet rising consumer demand for speed and convenience. Retail printing of digital photos is growing as people move away from slow and frustrating home printing. According to the Photo Marketing Association, in the 12 months ending March 31, 2005, retail digital photo printing rose from 21% to 35% of the market while prints made at home fell to 50% from 70%.

CAMEO Style's one hour photo albums are designed to each customer's preference. Choices include popular themed albums such as Family, Travel, Special Events, and Home/Entertaining, as well as unique, personalized themes. Stylish albums feature one-of-a-kind fabric covers, archival quality paper, and a variety of size and binding options.

Pricing begins at $29 for softcovers and $78 for hardcovers.

CAMEO Style's Modern Lifestyles Photo Album line includes:

Family Memories:
   --  Baby/Adoption Books
   --  Wedding Albums
   --  Family Reunion Books
   --  Grandparent's Bragbooks

Travel:
   --  Vacation Picturebooks
   --  Summer Camp Memory Books

Special Events:
   --  Birthday Photobooks
   --  Graduation Albums
   --  Prom Albums

Home and Entertaining:
   --  Recipe Books
   --  Garden Photobooks
   --  Guest Books

About CAMEO Style

CAMEO Style, the first digital photography and stationery studio, helps you share and transform your digital photographs. Create beautiful photobooks, frames, journals, and more in one hour or less. Discover fun and creative stationery products to brighten up your home or work office. Assemble your own customized portfolio to showcase your work.

CAMEO Style is in Galleria in Edina, MN, on the lower level next to Barnes and Noble. For more information, please visit www.CAMEOStyle.com or call 952-960-0777.