New Mad Dog Multimedia MegaSTOR 16X Dual Format DVD +/- RW Outperforms Competitors; First to Run at 8X Speeds in Double Layer Mode

Business Wire, July 13, 2005

SAN DIEGO -- Computer peripherals market-share leader Mad Dog Multimedia is now shipping their newest MegaSTOR 16X DVD +/- RW. The MegaSTOR 16X is the first Dual Format drive and burner on the market able to write to DVD+R Double Layer media at 8X speed and DVD-R Double Layer at 6X speed. MegaSTOR is an advanced drive designed to run the newest emerging formats while maintaining full backward compatibility with older optical media. Whether users' storage and retrieval requirements include video entertainment, archiving treasured family memories, business applications or sensitive data backup, MegaSTOR can read from and write to the media that works best for their application. And in keeping with Mad Dog Multimedia's continued commitment to Uncompromising Excellence, the MegaSTOR is backed by the company's two-year warranty, surpassing all others in the market.

The MegaSTOR 6 in 1 is "Eco-Friendly"

The internal MegaSTOR supports all Windows formats and delivers up to 8.5GB of storage on a single piece of Double Layer media. MegaSTOR is manufactured "Pb free" making it the first DVD-RW which conforms to the strictest new lead-free manufacturing environmental rules around the world. The internal MegaSTOR 6-in-1 drive includes Nero DVD creation and audio ripping software.

The MegaSTOR 7-in-1 is Designed to Provide a Longer Drive Life

The sleekly designed silver aluminum enclosure, which houses the external MegaSTOR 16X, will complement any desktop or notebook for both PC and Macintosh users. Because aluminum dissipates heat, the MegaSTOR will have a longer product life and extended reliability versus its more expensive and less featured competitors. The external MegaSTOR is a USB 2.0 device which supports both PC and Macintosh operating systems and transfers data up to 480MBs. Additionally, the MegaSTOR is backward compatible to USB 1.1 devices. The MegaSTOR 7-in-1 includes Nero DVD creation and audio ripping software.

"Mad Dog Multimedia is continuing our 'first-to-market' strategy with the leading specifications providing excellent optical solutions to consumers and corporate users through our high quality business partners," stated Karen McCauley, Director of Marketing for Mad Dog Multimedia. "Our latest MegaSTOR family not only beats the competition in the price/value equation, but it helps us do our part to protect the environment by offering a lead-free drive. Whether consumers choose the handsome external drive or the internal version, we are pleased to provide a MegaSTOR drive that works with any optical media and provides excellent performance when creating, accessing, storing and reading virtually any type of data."

The internal MegaSTOR 6-in-1 has an MSRP of $79.99, and the external MegaSTOR 7-in-1 has an MSRP of $119.99. Both are currently available through American TV, CompUSA, Micro Center, AAFES, NEXCOM, Datavision, PC Richards, Nebraska Furniture, RC Wiley and Office Depot Canada.

About Mad Dog Multimedia

Mad Dog Multimedia is a leader in providing high value peripheral products targeted toward the multimedia entertainment and storage demands of consumers and the small to medium business "SMB" market. Products range from optical storage for high quality digital media or critical business data backup to graphics accelerators and audio cards to "Techie Toyz" case modding accessories. The company, based in San Diego, Calif., is highly responsive to today's volatile multimedia and SMB market needs while delivering products that meet its standard of "Uncompromising Excellence." With a loyal customer base of over 1.7 million users, the company is set to launch over 75 new products in 2005. For more information, visit the company's web site at www.mdmm.com.

The following are Registered Trademarks or Trademarks of Mad Dog Multimedia(R), Inc.: CHAMPION; CONQUERER; DECIMATOR; DOMINATOR; ENTERTAINER; HYDROCHILL; MAD DOG MULTIMEDIA; MEGACAPTURE; MEGACLOCK; MEGAGLASS; MEGASTOR; POWERCHILL; PREDATOR; PROWLER; and SUREPOWER. All other brands and product names contained herein are trademarks or registered trademarks of their respective owners and are hereby recognized as such.