Motive Expands Presence in Latin America with Cable & Wireless Agreement; Leading International Telecom Company Selects Motive for Broadband and Digital Home Management in Latin America

Business Wire, July 14, 2005

MIAMI -- Motive, Inc. (NASDAQ:MOTV) today announced that Cable & Wireless has selected Motive software to deliver and support digital home and broadband services for customers in Latin America and the Caribbean. As part of the agreement, Cable & Wireless, a leading international telecommunications company with customers in 80 countries, will use Motive management software to manage its broadband home networking services and high-speed data offerings. The move will help ensure a superior user experience for Cable & Wireless subscribers through simple self-install and self-repair capabilities.

The Latin American broadband services market is experiencing tremendous growth. eMarketer estimates the Latin American broadband subscriber market will increase from 3.4 million in 2004 to almost 10 million in 2008. Motive is working with Cable & Wireless to support the delivery of broadband and digital home services to this expanding customer base by providing automated service setup, support and management processes for customers in Jamaica, Antigua, Dominica, Grenada, St. Kitts and Nevis, St. Lucia, St. Vincent, and the Grenadines.

"Latin America and the Caribbean represent significant growth potential for Cable & Wireless digital home and DSL services. But with that growth comes the need to scale customer service processes," said Magnus Johansson, vice president, Broadband Services at Cable & Wireless, Jamaica. "Motive's management software is used by some of the largest broadband providers in the world to help streamline the management of service delivery and support. We're confident that building Motive technology into our home networking and high-speed data services will transform the customer experience by making the services easier to use and maintain."

Motive's built-in management capabilities simplify the use of digital home services by offering Cable & Wireless home networking and broadband subscribers fast, intuitive service and support that help resolve issues with the click of a button. Motive software will also help Cable & Wireless customer service agents to remotely access subscriber service data to more quickly diagnose and resolve customer support issues.

"Motive has identified Latin America as a strategic international target for our digital home management software," said Kenny Van Zant, Motive's executive vice president of marketing. "We're excited to be expanding our reach in this region with a prominent and well-respected telecoms company like Cable & Wireless."

About Motive, Inc.

Motive, Inc. (NASDAQ:MOTV) has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 40 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

This press release contains forward-looking statements that involve risks and uncertainties relating to our operations in the Latin American market as well as the benefits and expected usage of our products by the named customer. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability to market our products effectively in Latin American markets, our ability and our customers' ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for our customers' subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.