Forrester Research and Liaison Technologies Discuss the Importance of Managing Product Information During IndustryWeek-hosted Online Event

Business Wire, July 19, 2005

ATLANTA -- Liaison Technologies today announced the company will sponsor an IndustryWeek-hosted online event entitled "Make Sense Of Your Data: Make Your Business More Agile With Product Information Management." The free online broadcast will take place on Wednesday July 20, 2005 at 2:00 p.m. EDT.

The discussion will focus on the importance for manufacturers and distributors to find better ways to collect, store, and manage product information across the supply chain. Streamlining processes to manage the use of dynamic product data is paramount for manufacturers, distributors and retailers seeking to guarantee future business success.

Forrester Research Principal Analyst Erica Rugullies will explore the business benefits of Product Information Management (PIM), a technology-enabled process that improves information flow and is a requirement for companies implementing business initiatives such as RFID, UCCnet, EPC, GTIN, or DataSynch. She will discuss the role of PIM in synchronizing product attributes and other information into a single data store, and then regulating the publication of this content to appropriate internal and external business users.

Rugullies will also cover best practices to ensure a successful PIM deployment and show attendees how companies can create a long term product information management strategy that will enhance customer relationships and improve supply chain performance.

The online session, which will be moderated by IndustryWeek eMedia editor Adrienne Selko, will address how real-time enterprises are able to respond faster to customer requests, reduce operational delays and ultimately create a sustainable competitive advantage. It will cover the following topics:

--The role of PIM for an enterprise

--How to create a long-term strategy that goes beyond compliance

--Project justification for PIM

During this webcast, Bob Renner, CEO of Liaison Technologies, will also share first-hand PIM implementation results and how they produce increased profits.

This free IndustryWeek-hosted online event is a unique opportunity for manufacturers and distributors to hear how PIM technology is helping users experience fewer invoice errors, reduced invoice deductions, quicker time-to-market and shortened payment cycles. For more information about the broadcast, visit http://www.liaison.com.

About Liaison Technologies

Liaison Technologies helps companies transform themselves into real-time enterprises. Clients are able to maximize profits through shortened time-to-market, improved supply-chain flow and synchronized product information. More than 2,500 organizations have benefited from Liaison Technologies' consulting services and its real-time transaction network and product information management solutions. Today Liaison Technologies-managed services enable more than 2 million XML-based, real-time transactions. To learn more about the results Liaison Technologies has delivered for real-time enterprises like International Paper, Weyerhaeuser Company, Merck & Co., and Unisource, call 866-336-7378 or visit www.liaison.com.

About IndustryWeek

IndustryWeek magazine, the IndustryWeek.com website, and their related media products inform manufacturing executives of trends, technologies, and manufacturing strategies that drive continuous improvement enterprise-wide. Now in its 35th year of publication, IndustryWeek continues to lead the field as the authority on manufacturing. IW is a brand of Penton Media, Inc. (www.penton.com, OTCBB: PTON), a diversified business-to-business media company.