LION, Inc. Announces Mortgage 101 Service Awards; Mortgage Companies Honored for Online Customer Service Excellence

Business Wire, July 20, 2005

SEATTLE -- LION, Inc. (OTCBB:LINN), a leading provider of online lead generation and mortgage technology solutions, today announced its Second Quarter 2005 Mortgage 101 Online Customer Service Awards. LION, Inc., through its Mortgage 101 mortgage lead generation business unit, is committed to delivering quality customer service to the approximately 3.5 million online visitors who access LION's Mortgage101.com consumer Internet portal each quarter. LION acknowledges those mortgage companies that demonstrate a commitment to customer service excellence during the mortgage application process by recognizing those achievements through its quarterly Service Awards.

LION's Second Quarter 2005 Service Award honorees include Family Home Lending Corp. of Chicago, Illinois; First Chance Mortgage, Inc. of Loganville, Georgia; and Americas United Financial Services, LLC of Atlanta, Georgia. The selection of these companies for recognition was based on completed consumer satisfaction survey results compiled between April 1, 2005, and June 30, 2005.

Mortgage 101 client since January of this year, Mark Haddad, Branch President of Family Home Lending, states, "What sets us apart from all others is that we are committed to quality customer service, putting the people we serve first. Our goal is to increase the financial strength of families by helping them to purchase and use the value of their homes by offering honest and ethical advice and a variety of competitive mortgage products."

"Because we are small, we pay extremely close attention to each applicant we come in contact with," states Al Coughlin, President of First Chance Mortgage. "With our Company, each applicant is treated with exceptional appreciation. We constantly let our customers know how much we appreciate the opportunity to earn their business." First Chance Mortgage has been a Mortgage 101 client since March of 2003.

With over 3.5 million visitors in the second quarter, Mortgage101.com continues to be one of the most popular consumer mortgage web sites focusing on mortgage education, real-time interest rates, financial tools, and a network of more than 12,000 mortgage companies that help consumers find loan programs and rates that meet their real estate financing needs.

"Selling on the web is a more targeted and efficient experience," says Steven Lovett, Senior Loan Manager of Americas United Financial Services and a Mortgage 101 client since May 2004. "What sets us apart is the experience and quality of our lending professionals that comes across in every call, our fantastic attitude and honesty, our incredible rates, and the number of choices and products we offer."

"It is a pleasure for us to recognize the commitment to service quality embodied in the values and customer focus of each of this quarter's award recipients," commented Kristi Angell, head of LION's Leads Business Unit and Mortgage 101. "Ensuring that the consumers we attract through Mortgage 101 receive the highest level of attention and service is extremely important to us and we monitor customer satisfaction closely. We look forward each quarter to recognizing those who embody those ideals."

About the Second Quarter Service Award Winners

Family Home Lending Corp. was established in 1979 and offers home loan mortgage financing in the following states: AZ, CO, DE, GA, IL, ME, MI, MN, NH, TN, WA. For more information, call 888-203-9805.

First Chance Mortgage, Inc. was established in 2000 and is located in Loganville, Georgia. First Chance Mortgage offers home loan financing for consumers throughout Georgia. For more information, visit www.1stchancemortgage.com.

Originally founded in 1977, Americas United Financial Services, LLC has grown into an East Coast regional lender and financial services company serving customers and professionals from Washington, DC, to Florida. For more information, visit www.americasunitedcorp.com.

Mortgage 101 is a leader in online mortgage content and connecting mortgage borrowers with mortgage brokers and lenders offering rates and loan programs that meet borrower needs. LION's Mortgage101.com business-to-consumer Internet portal receives over 1.5 million visitors each month who can be connected to an online network of over 600 mortgage companies. Mortgage 101's proprietary network of mortgage professionals includes over 54,000 realtor affiliates that deliver mortgage information, calculators and real-time rates through Mortgage 101's co-branded website content.

About LION, Inc.

LION, Inc. is a leading online mortgage lead generator that also provides advanced business solutions that streamline the mortgage loan fulfillment process in the over $2 trillion mortgage industry. From Leads to Loans to Capital Markets, LION offers consistent, seamless business solutions to consumers, brokers, realtors, originators and lenders. LION provides an integrated technology platform offering online loan productivity, mortgage pipeline hedging and risk management, software development and data communications tools. Through its subsidiary, Tuttle Risk Management Services LLC, LION provides hands-on mortgage pipeline risk management for financial institutions that originate and then sell loans into the secondary market. LION has offices in Washington, California and Colorado, and has been named by Deloitte & Touche LLP as one of the 50 fastest-growing technology companies in the State of Washington for 2004. For more information, please visit www.lioninc.com.