Research and Markets: Successfully Marketing Clinical Trial Results

Business Wire, July 22, 2005

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c21291) has announced the addition of Successfully Marketing Clinical Trial Results to their offering

Pharmaceutical companies are spending billions conducting high-quality clinical trials for their prescription drugs. However, they often fail to realize the full impact these trials could have on prescription behavior - if properly marketed. Since they lack the specific skills required for successfully marketing clinical trials, they are missing a golden business opportunity.

This book will expand the arsenal of tools, techniques and skills necessary for marketing clinical trials to internal and external customers so as to fully exploit this business opportunity. It transfers the knowledge and passion for making clinical trials matter to marketing and sales.

The participants will better understand how all the pieces of the marketing puzzle fit together in marketing clinical trials. By applying the know-how of this book, the participants will be able to better convince their internal and external customers of the benefits of their products.

The participants will hone their skills required to design and implement marketing campaigns for clinical trials thus tapping into their full commercial value. They will better mastermind, launch, implement and monitor winning marketing strategies for clinical trial results.

The book helps pharmaceutical company employees to benefit commercially from their often-under-utilized medical research data by effectively marketing their clinical trials.

Topics covered include:

- Environment

- Perception

- Positioning and Unique Selling Proposition

- Content of communication

- Attention

- Words

- Images

- Branding and colors

- Impact

- Communication activities

- People

- Project phases

- Time lines

- Successful implementation

For more information visit http://www.researchandmarkets.com/reports/c21291