ESPN Deportes Kicks off $10 Million ''Futbol a Football'' Consumer Promotion; The Winner Will Have a Chance to Take Home One of the Biggest Cash Prizes Ever Paid in Cable TV History

Business Wire, July 25, 2005

NEW YORK -- ESPN, Inc., is giving sports fans nationwide ten million reasons to demonstrate their passion for futbol (soccer) and football. Today, ESPN Deportes unveils "Futbol a Football," a consumer promotion featuring a $10 million cash giveaway--potentially one of the largest cash giveaways in cable television history.

WHAT IS FUTBOL A FOOTBALL?

Futbol a Football is a four-month, major multi-market consumer promotion centered around soccer and football--two of the most popular programs on ESPN Deportes, ESPN's Spanish-language television network. Chosen at random from a national sweepstakes, a winner will have the opportunity during halftime of the Rams vs. Cowboys NFL game in Dallas on New Year's Day to kick an empty-net soccer goal from mid-field, followed by a 40-yard field goal. If the contestant can hit the net and split the uprights on only one attempt each, he or she will take home $10 million. If only one of the kicks is successful, the contestant will receive $25,000. If neither kick is successful, the contestant will receive $10,000 just for trying and being a good sport.

"This is the biggest promotion ESPN has ever rolled out," said Robyn Remick, vice president, affiliate marketing, Disney and ESPN Media Networks. "We're using Futbol a Football to demonstrate the unique value of ESPN Deportes to our viewers, affiliates, and advertisers."

Added Traug Keller, senior vice president, ESPN Deportes and ESPN Radio, "Anytime you give people a chance to win ten million dollars, you are going to raise the noise level and we'll be doing it with all the platforms of the ESPN Deportes brand including radio, print, internet, and of course, television. We think the promotion will hit home with our fans since it involves elements of soccer and football-- two sports that have intrinsic appeal to our Latino audience."

HOW TO PARTICIPATE IN FUTBOL A FOOTBALL

Participants can fill out a sweepstakes entry form on www.espndeportes.com, www.futbolafootball.com, or call 1-800-Deportes to register for the promotion. Consumers will also have the opportunity to enter the sweepstakes at a local ESPN Deportes Futbol a Football Tour stop. The ESPN Deportes Futbol a Football Tour will begin on July 26th in Sacramento, CA and hit 12 markets around the country for several consecutive days each. The tour will offer an interactive experience that will feature a backdrop depicting a soccer goalie and a football referee with arms extended. Contestants will have the chance to kick balls through the goalie and the ref and win ESPN Deportes gifts and prizes.

Current ESPN Deportes affiliates can also take advantage of the Futbol a Football promotion. Each new subscriber to ESPN Deportes can receive three risk-free issues of the new ESPN Deportes Magazine (ESPN Deportes La Revista) and be automatically entered into the national $10 million sweepstakes.

Additional Prizes

Listen and Win: In each of 18 participating markets, local radio station partners will host a series of drawings and give away a trip to the October 2 NFL game in Mexico City, the first regular season NFL game ever held outside of the U.S.-- the Arizona Cardinals at San Francisco 49ers. Additional local prizes will include ESPN Deportes premiums and full-size, autographed ESPN Deportes footballs and soccer balls.

ESPN Deportes Futbol a Football Tour (First Four Cities)

Market       Date         Event                Location
----------------------------------------------------------------------
Sacramento  Tues. 7/26  La Familia    Roseville Downtown Tuesday
                         Loco          Nights
                        5 PM - 9 PM   311 Vernon St.
                                      Roseville, CA 95678
----------------------------------------------------------------------
Sacramento  Wed. 7/27   Paradise      Cal Expo
                         Island       1600 Exposition Blvd. Gate 9
                         Amusement    (corner Expo/Ethan)
                         Park
                        12 PM - 10 PM
----------------------------------------------------------------------
Los Angeles Sat. 7/30   Mall Event    Westminster Mall
                        11 AM - 8 PM  1025 Westminster Mall
                                      Westminster, CA 92683
----------------------------------------------------------------------
Los Angeles Sun. 7/31   Wells Fargo   Olvera Street
                         Summer Music El Pueblo De LA Historic Park
                         Festival     845 N. Alameda St.
                        1 PM - 5PM    Los Angeles, CA 90012
----------------------------------------------------------------------
Los Angeles Mon. 8/1    Mall Event    Westminster Mall
                        3 PM - 9 PM   1025 Westminster Mall
                                      Westminster, CA 92683
----------------------------------------------------------------------
San         Thurs. 8/4  Mall Event    Santa Rosa Plaza
 Francisco              11:30 PM -    1071 Santa Rosa Plaza
                         8:30 PM      Santa Rosa, CA 95401
----------------------------------------------------------------------
San         Fri. 8/5    Los Lonely    Chronicle Pavilion
 Francisco               Boys &       2000 Kirker Pass Road
                         Ozomatli     Concord,CA 94521-1642
                        5 PM -
                         9:30PM
----------------------------------------------------------------------
San         Sat. 8/6    San Jose      Spartan Stadium
 Francisco/              Earthquakes  1257 South 10th St.
San Jose                 Vs. Columbus San Jose, CA 95192
                         Crew
                        5 PM -
                         9:30 PM
----------------------------------------------------------------------
San         Sun. 8/7    Mall Event    Santa Rosa Plaza
 Francisco              11:30 PM -    1071 Santa Rosa Plaza
                         8:30 PM      Santa Rosa, CA 95401
----------------------------------------------------------------------
Desert      Thurs. 8/11 Summer Salsa  Doral Desert Princess Resort
 Cities                  Splash       67-967 Vista Chino
                        6 PM - 12 AM  Cathedral City, CA 92234
----------------------------------------------------------------------
Desert      Fri. 8/12   Summer Salsa  Doral Desert Princess Resort
 Cities                  Splash       67-967 Vista Chino
                        12 PM - 10 PM Cathedral City, CA 92234
----------------------------------------------------------------------
Desert      Sat. 8/13   Summer Salsa  Doral Desert Princess Resort
 Cities                  Splash       67-967 Vista Chino
                        9 AM - 10 PM  Cathedral City, CA 92234
----------------------------------------------------------------------
Desert      Sun. 8/14   Summer Salsa  Doral Desert Princess Resort
 Cities                  Splash       67-967 Vista Chino
                        2 PM - 8 PM   Cathedral City, CA 92234