Research and Markets: A Look at Spending by American Grandparents on their Grandchildren

Business Wire, July 26, 2005

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c21398) has announced the addition of The Grandparent Market: Spending By American Grandparents On Their Grandchildren to their offering

This report presents extensive demographic data on spending by American grandparents on their grandchildren. It estimates the percentage of Americans aged fifty and over that have grandchildren and analyzes their spending patterns accordingly. It looks at the amount grandparents spend on gifts for their grandchildren, including birthday gifts, gifts for the Christmas/December Holiday Season and looks at numbers who have purchased gifts online for their grandchildren.

Spending on gifts is broken down into different type of gifts such as video games, children's books, board games, sports equipment, clothing, electronics - TV, radio, electronic toys, etc.

The report also looks at the number of grandparents who take trips or vacations with their grandchildren and their spending patterns while vacationing.

Topics covered in the report include:

- Estimated Percentage of Americans Aged Fifty and Over that have Grandchildren,

- Number of Grandchildren per Household with Grandparents

- Spending on Gifts for Grandchildren in the Past Year

- Spending by Grandparents on Grandchildren in the Christmas/December Holiday Season

- Spending on birthday gifts for Grandchildren in the past year

- Percentage of Americans Aged Fifty and Over that Purchased a Gift Online for Grandchildren in the Past Year

- Percentage of Grandparents that Purchased Video Games for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Children's Book for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Board Game for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Sports Equipment for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Clothing for any Grandchild in the

- Percentage of Grandparents that Purchased Electronics - TV, radio, electronic toys, etc. for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Trip or Vacation for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Jewelry for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Magazine Subscriptions for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Action Figures or Figurines for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Dolls for any Grandchild in the Past Year

- Percentage of Grandparents that Purchased Toys for any Grandchild in the Past Year

- Spending (in US $) by Grandparents on Toys for Grandchildren

- Percentage of Grandparents that Purchased Candies, Cakes or Other Sweets for their Grandchildren in the Past Year

- Annual Spending by Grandparents on Sweets for Grandchildren

- Percentage of Grandparents Who Have Ever Traveled with any Grandchild on an Overnight Trip

- Likelihood that Grandparents Would Take an Overnight Trip with a Grandchild

- Percentage of Grandparents that Have Visited Orlando DisneyWorld with a Grandchild

- Percentage of Grandparents that Have Visited California DisneyLand with a Grandchild

- Percentage of Grandparents that Have Visited Colonial Williamsburg with a Grandchild

- Percentage of Grandparents that Have Visited Universal Studios Orlando with a Grandchild

- Percentage of Grandparents that Have Visited MGM Grand Adventures Las Vegas with a Grandchild

- Percentage of Grandparents that Have Visited Hershey Park with a Grandchild

- Percentage of Grandparents Who have Ever Purchased a Video Game for any Grandchild

- Spending (in $) by Grandparents on Video Games for Their Grandchildren

- Percentage of Grandparents Who Have Ever Purchased any Type of Sporting Good or Athletic Equipment for Any Grandchild

- Spending (in US $) by Grandparents on Grandchildren for Sporting Goods & Related Equipment in the Past Year

- Percentage of Grandparents that Have Lived with Any Grandchild in the Same Housing Unit Within the Past Five Years

For more information visit http://www.researchandmarkets.com/reports/c21398