PENTAX Announces New Digital SLR Model: Simple, Affordable, Small Body Features Large LCD Monitor

Business Wire, June 1, 2005

GOLDEN, Colo. -- PENTAX Imaging Company has unveiled a third digital SLR camera -- the PENTAX *ist DL digital SLR. Carrying on the PENTAX tradition of compact digital bodies with simple operation and outstanding performance, the *ist DL features a 2.5 inch LCD monitor and the lightest PENTAX digital SLR body at only 16.6 ounces.

"The *ist DL is the smallest digital SLR with the largest LCD in its class offered at a very affordable price," said Ned Bunnell, director of marketing, PENTAX Imaging Company.

Positioned as an addition to the popular PENTAX digital SLR family, the *ist DL is a perfect camera for beginning digital photographers including families and digital users who are ready to step-up from a point-and-shoot, compact digital camera.

"Anyone seeking simplicity of operation and a large LCD monitor will appreciate the *ist DL," said Bunnell. "Responding to consumer demand, our goal at PENTAX with the *ist DL is to further reduce the cost for an entry-level user."

Featuring 6.1 effective megapixels and compatibility with most interchangeable PENTAX lenses, the *ist DL will ship in July 2005 with the smc PENTAX DA 18-55mm digital lens for under $800 US.

PENTAX Imaging Company is an innovative leader in the production of cameras, sport optics, lenses, mobility products, and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan. PENTAX is a trademark of PENTAX Corporation.

News release available for download at:

http://www.pentaximaging.com/footer/news_media_search