The Gillette Company Says It with Diamonds for David Beckham; Diamond Encrusted M3Power Razor Presented for Father's Day

Business Wire, June 15, 2005

LONDON -- The Gillette Company has commissioned Jacob Arabo of Jacob & Co. to design a one-of-a-kind 4.5 carat diamond encrusted M3Power razor as the ultimate Father's Day gift for footballer and international style icon David Beckham. The renowned jeweller-to-the-stars gave the best-selling M3Power razor an elaborate makeover to ensure that David Beckham will shave in style on Father's Day, June 19.

The razor features two rows of white diamonds and one row of extremely rare green diamonds. To complete the transformation, the end of the razor has been finished in solid white-gold. Valued at $50,000, it is the most extravagant product The Gillette Company has ever had commissioned.

"I am really delighted with this razor," said David Beckham. "To have an M3Power customized for me is amazing and for Gillette to give it to me for Father's Day is a lovely gesture."

Michele Szynal, director of brand communications says, "David Beckham is the ultimate style icon and a great dad. What better way to help him celebrate Father's Day than to give him the closest shave with the coolest Gillette razor in the world."

Notes to editors

About The Gillette Company

Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries, and manual and power toothbrushes.

Gillette M3Power was launched in North America in May 2004. This new micro-powered shaving system combines breakthrough blade and razor technologies with innovative engineering for a totally new shaving experience. The M3Power razor delivers gentle micro pulses that, together with the blades, give you an incredibly close shave. The M3Power razor works synergistically with M3Power's proprietary PowerGlide blades, which incorporate the Company's most advanced blade technology, to provide a new level of glide and comfort.