New Research Report Spotlights Rapt as Price Optimization Powerhouse; Rapt Stands out from Growing Field of Price Management Software Vendors

Business Wire, June 2, 2005

SAN FRANCISCO -- Rapt Inc., the leading provider of pricing and profitability management software applications and services, announced today that a new report released last week by AMR Research, "How to Select the Right B2B Price Management Vendor", listed the company as leading price management vendor and called the company a "price optimization powerhouse." The report, authored by Vice President of Research Laura Preslan, highlights Rapt among the best-of-breed vendors because of its advanced technology and strength of its professional services organization.

Rapt was featured on the short list of leading price management vendors evaluated by AMR for their customers, referenceability, functionality, strengths, and weaknesses. The report also highlights how companies have raised revenue and increased gross margin through price management initiatives.

Across the customer management space, investments in price management technology and services have the highest return on investment and the largest positive impact on revenue and gross margin. "Leading companies use price management to increase revenue by 2%, gross margin by 15% and contribution margin by up to 50%," said Preslan in the report. "Consistently delivering 8- and 9- digit benefits to its customers . . . Rapt is a price optimization powerhouse that has recently added price enforcement to its portfolio," added Preslan. "Customers and prospects alike are impressed with Rapt's ability to go deep."

According to Preslan, "professional services prowess is as important, if not more important, than product integrity." Rapt also scored very high on this dimension. Preslan noted that the Rapt Professional Services team is "highly regarded in the industry" and that the company "routinely wins deals based on the acumen of its professional services division." The combination of "powerhouse" technology and leading professional services makes Rapt a true market leader and enables Rapt clients to make smarter decisions about pricing that improve margin, revenue and competitive position.

"Effective pricing and profitability management are top of mind for most corporate executives," said Tom Chavez, Chief Executive Officer of Rapt. "We are honored that AMR continues to focus research on this growing space, considers us to have one of the most advanced price optimization products on the market and recognizes the value that our technology and services deliver to customers."

About Rapt Inc.

Rapt Inc. is the leading provider of pricing and profitability management solutions. These solutions help companies achieve and sustain profit and growth objectives through the deployment of intellectual property-rich software and advisory services. Rapt software, based on Rapt's proprietary analytic engine technology, enables companies to optimize and enforce pricing strategies, while Rapt advisory services help companies design and implement best-practice pricing processes across their organizations. Rapt's client base includes Microsoft, HP, Yahoo!, and Seagate. More information about Rapt can be found at www.rapt.com

(C) 2005 Rapt Inc. All rights reserved. Rapt and the Rapt logo are registered trademarks of Rapt Inc. All other companies, products and services mentioned herein are the property of their respective owners and should be treated as such. Product or service names mentioned herein are trademarks of their respective owners. 06/05