New Silverpop Solution Enhances Customer Communications; Salesforce.com Integration Improves CRM Messaging and Management

Business Wire, June 20, 2005

ATLANTA -- Communicating with prospective and current customers at critical times has become significantly easier with a new Salesforce.com integration from Silverpop, a leading provider of permission-based e-mail marketing solutions, strategy and services.

The integration allows companies using Salesforce.com and Silverpop to share data across both applications. This functionality enables marketers to better manage e-mail communications to customers and prospects, providing ease in sending new mailings, viewing recipient history, utilizing joint suppression lists and adding recipients to lists for future mailings.

"This integration with Salesforce.com's leading customer relationship management (CRM) application offers real benefits to sales and marketing professionals," said Bill Nussey, CEO of Silverpop. "It makes it significantly easier to communicate in very meaningful, one-to-one ways with prospects and customers."

Silverpop's integration allows marketers to create locked-down templates for customer communications that are accessed through Salesforce.com. Mailings therefore follow appropriately branded and company-approved formats that can include CAN-SPAM compliance elements such as address and opt-out information. And because mailings are actually sent through Silverpop's system, any suppression that exists will automatically be applied.

"This really provides strong tools that benefit CRM efforts," Nussey said. "It brings the power of an enterprise-class e-mail marketing solution to the desktop of sales and marketing professionals for their one-to-one messages. The integration provides the rich data tracking Silverpop offers. It's easy to see a complete recipient history showing when contact was made and what was sent. Reports show opens, click-throughs, bounces and opt-outs. It puts solid, actionable information right at your fingertips."

Another key benefit of the integration is the ability to monitor communications to avoid over-saturating customers or leads with redundant messages. Additionally, when a customer or prospect is flagged "do not e-mail" in Salesforce.com, the bi-directional suppression list feature ensures opt-outs are honored through both applications.

The integration enhances CRM communications and helps speed the process. It's easy to add leads and contacts to Silverpop lists through Salesforce.com utilizing pre-populated forms matching appropriate list fields within Silverpop's application. It not only benefits sales and marketing but support and service professionals/help desk operators as well, who can use the integration to easily send out e-mail as follow-up to inbound support requests and to view marketing messages sent to recipients while on support calls.

For more information about Silverpop, visit www.silverpop.com.

About Silverpop

Silverpop is a leading provider of permission-based e-mail marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by research company Forrester as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of e-mail as a relationship tool. Its flexible service model allows marketers to choose from full service or ASP and easily move between the two, making it an ideal solution for marketers at any stage of using e-mail. Silverpop provides e-mail marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.