Business Services Industry

TraveLeaders Selects Siebel CRM OnDemand Over Salesforce.com; Web-based Travel Services Company Chooses Technology Leading Hosted CRM Vendor to Improve Overall Sales Effectiveness

Business Wire, June 21, 2005

SAN MATEO, Calif. -- Siebel Systems, Inc. (Nasdaq:SEBL), the leading provider of customer-facing solutions, today announced that TraveLeaders, a fully integrated travel services distribution company, chose Siebel CRM OnDemand over Salesforce.com for its hosted CRM solution. Siebel CRM OnDemand will allow TraveLeaders to monitor account buying trends and improve sales effectiveness.

Operating on a leading-edge Web platform, TraveLeaders provides its clients with comprehensive business and leisure travel services, including corporate travel management, meetings and incentive planning, and leisure sales. TraveLeaders' integrated multi-channel distribution model offers their clients "brick and mortar" agencies and on-site corporate travel departments the latest advancements in e-commerce, and Internet technologies.

"We were using a mix of methodology of ACT, Salesforce automation tools, contact management and Excel spreadsheets. We needed a centralized, focused approach to communication management and sales tracking," said Mary Ann Willingham, Vice President of National Sales at TraveLeaders. "We required a CRM solution that would allow us to create a homogeneous system. With Siebel CRM OnDemand, we can now track account buying behavior and trends, capture email communication, and improve overall sales effectiveness through centralized leads and activities. This tracking system also allows us to more fully target our prospective clients' needs and tailor our product offerings to meet those needs."

The impact on sales productivity and account management was almost immediate. TraveLeaders can now track leads as they advance to opportunities. Key stakeholders throughout the company, including their Board of Directors, can now review sales activity reports. These customized reports allow TraveLeaders to access critical information and track leads and opportunities in a timely manner.

Account managers can now view customer reports regarding topics discussed during the sales cycle. They can also access a database of customers using each product; which customers are willing to serve as references for specific products, and which accounts have influenced others. For TraveLeaders' executives, the reports track product utilization, pricing, revenue and sales transactions on a monthly basis via batch import from their back office system.

Siebel CRM OnDemand's easy navigation and overall usability has expanded visibility for the corporate sales team, operations executives, account managers and the reservations team. TraveLeaders executives now have timely access to critical information and can determine next steps for each sales opportunity. Finally, TraveLeaders has improved its sales performance through better account management, sales forecasting and sales rep accountability.

About Siebel CRM OnDemand

Siebel CRM OnDemand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM OnDemand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM OnDemand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM OnDemand is now available for purchase. For more information, visit www.crmondemand.com

About Siebel Systems

Siebel Systems is the world's leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com.